• Views April 12, 2012

Hi everyone. My name is Dana Hopfer and Im a junior associate at Finn Partners/Israel. I am also a proud San Francisco native.

Id like to take you back in time for a brief moment. I remember the time my brother and I traveled to see the cousins we had never met. My parents packed up the car, whipped up some sandwiches and made sure we understood how important it was that we behave ourselves. Yet, we were nervous. For all my parents' words of encouragement, these were still the cousins we had never met.

Looking back, Oregon (where these cousins lived) doesn't seem all that far away from my Northern California home, but at the time it felt like we were lifting off for the moon. I wondered if they would like playing "Go Fish," watching "Full House" on TV and eating Life Savers, like I did.

[caption id="attachment_639" align="alignleft" width="300" caption="From left, clockwise: Peter Finn, Ellie Hanson, Rachel Glaser, Elie Klein, Ethan Chernofsky, Go'el (Glenn) Jasper, Richard Funess, Matthew Krieger, Dana Hopfer"][/caption]

The outcome, of course, was what you might have expected. I had a great time, loved my 'new' cousins, and developed relationships that have only grown in importance since then.

You may be asking what this Hopfer history lesson has to do with Finn Partners. Recently, the Israel office received a visit from Peter Finn and Richard Funess, and I have to admit, I was a bit nervous.

During their short stay, we held some very honest discussions about the company and its new direction. The key, as Peter put it, is partnership.

Obviously, this refers to partnership with our clients. But it also speaks to the relationships that we strive to build within our company and across our offices as well.

When I joined this company a year and a half ago, I was struck by the family-like atmosphere in our office. Each member of the team took an active role in helping others improve, grow and succeed, both professionally and personally. Yet, as with the Hopfers, so it is with the Finn Partners Israel-ites. Though we may have great camaraderie in this office, our strength is quantified exponentially by our relationships with our Finn Partners "cousins" in New York, D.C., Chicago, L.A. and San Francisco.

[caption id="attachment_643" align="alignright" width="300" caption="Member of Israeli Knesset Haim Amsellem (2nd from right) with (from left) FP/Israel MD Go'el (Glenn) Jasper, FP Founding Partner Peter Finn and FP Managing Partner Richard Funess"][/caption]

For our clients, our extended family approach means we can tap into the expertise of hundreds of talented professionals across the globe - whether they are technology gurus, social media enthusiasts or just darn good writers. It means that when you call an office in D.C., you access a global network geared towards setting the standard in the world of public relations.

Yet, the value of this approach is equally pertinent to me, and all Finn Partners employees. It says that we are part of something special that is bigger than any single individual. That each office is a piece of a larger, yet still-close whole. That in the most applicable sense, we are a global family.

Of course, that is a sense I had about the larger Finn Partners family prior to meeting with our "cousins," Peter and Richard. But now, after spending time with them, I am sure of it.