The New Face of Twitter Search

Despite my millennial status, I’m a bit old-school when it comes to social tools — especially ones meant to simplify and streamline the process for Twitter. Even when I produce Twitter Chats for our clients, I’m always more likely to be navigating the stream of tweets through Twitter itself via Chrome than I am to use some third-party tool.

Earlier this month, I thought my eyes had deceived me when I noticed a change in the design of Twitter’s Search interface. Much sleeker, and much more intuitive, the new design is really great. I’ve been tweeting since 2009 and social media is my meal ticket, so while I am very familiar with Twitter, I also really appreciate this change in design direction.

If I had to boil down my love for the new interface into two simple reasons they would be:

  1. Relevance > Reach: When measuring influence – whether of a person or a particular topic – people all too often are impressed and swayed by quantity over quality. So, for a Twitter search, they may then be interested in a search that would prioritize tweets by celebrities, or users with large audience numbers, above all others. That, my friends, goes against what’s at the core of social. We throw around the phrase “community management” as a job title, but it’s also an important reminder that at the core of each social channel, and really each social conversation, there is at least one community. Together, communities build reach. Independently, I’m more interested in the most relevant content – in this case, tweets and handles – that match my search, because these types of results will offer me more actionable opportunities for response. When I was live-tweeting the final series of Mad Men, I found myself going back and forth between the search interface and my Notifications page for the latest and greatest tweets and replies, not necessarily tweets from the most influential handles. I wanted to build a conversation. And so, with Twitter’s new search feature, that’s what users get – results prioritized by relevance, not reach, to build real-time conversations and reactions.
  2. Ease for Observation: Not everyone with a Twitter handle is there to share. In fact, I’ve met many impressive social strategists with incredibly minimal outputs on Twitter. That doesn’t mean that they’re not active; they’re simply silent observers. And, lucky for them, Twitter’s new search interface has made it easier than ever for them to navigate conversations silently and sleuth-like. With filters including “top” (which goes back to the point above about relevance) and “live” (super helpful for live-tweeting, Twitter Chats, and breaking news), as well as “photo” and “video,” Twitter has effectively condensed its search and discovery functionality to make tweets (and their authors) easier to sort through, engage with, and explore.

Finncast Episode 17: Social Design

We took a slightly different direction for Finncast’s 17th episode, as we were joined by repeat guest and wildly talented account supervisor, Anush Davtian. Together we explored digital news as of late, including Vine’s desktop redesign,  Pinterest’s “Guided Search”, and Foursquare’s app split, before launching into a larger discussion on social design and Twitter’s desktop redesign.

Want in on our news-fueled discussion? Lend us your ears, and click here.


Finn Partners’ Social Media Roundup

To tweet or not to tweet, that is the question.

Social media has become a regular standard of modern day life. Tweet this. Facebook that. Pin this. Even though this phenomenon is very popular, it has become a trend that has its advantages and disadvantages. Here is another friendly reminder to always “think before you tweet”…

Social media as job recruitment tool, up in 2012

“To tweet or not to tweet that is the question…”

Over the course of the year, recruiters have increasingly researched candidates based on their personal social media strategies. When researching a new candidate, recruiters look first at your LinkedIn, second at your Facebook profile, and third at your Twitter account.

Five Fundamentals for Social Media

“If you didn’t know (how to tweet), now you know”

In a world with numerous people and minimal opportunities based on a recuperating economy, there are ways to navigate the job market using social media. Learn how to shape your personal brand to motivate people to seek you as a prospect for numerous opportunities.

Jerry Brown signs two social media privacy laws

“Fight for your right to tweet”

Despite the occasional slip-up tweet, there officials who are willing to fight for social media privacy. California governor Jerry Brown took a stance on student privacy and signed two measures to protect their online presence. Read more about the protective measures being taken towards social media privacy


Finn Partners’ Social Media Roundup

This week in social media has been all about ads and social media makeovers. Read on for the Finn Partner’s Social Media Roundup!

Social Hot Topics

Twitter Releases New Ad Features

This week Twitter released two new ad features that will help businesses get more out of advertising on Twitter. The first is a chart that tracks your organic vs. paid audience growth over time. The second feature allows advertisers to manually select which tweets to promote.

Twitter Gets a New Makeover

Have you noticed Twitter’s new look this week? It features a larger, Facebook timeline-like banner image with the user’s avatar in the middle and a more robust photo stream.

Facebook to Charge for Posting Consumer Offers

Facebook announced that it would now charge businesses to post offers, or coupon-like ads for consumers. This move comes as investors increasingly pressure Facebook to bolster its advertising business.

Social Tools to Check Out

6 Ways to Use Reddit to Grow Your Business

Many marketers have shied away from the self-proclaimed “Front page to the Internet” known as Reddit due to user backlash to brands and certain celebrities using the site to shout their messages at fans. But if you tread carefully, Reddit can be used to connect and engage with your fans in all the right ways.

6 Pinterest Analytics Tools to Supercharge Your Influence

Pinterest is the hottest thing in social right now, which is why your company needs to understand how followers are engaging with your boards. Bonus: this gives you yet another excuse to play around on Pinterest at work!


Finn Partners’ Social Media Roundup

It’s been an interesting week in social media with Facebook planning to grow in Asia, Twitter memorializing 9/11 and the launch of the iPhone 5. I honestly don’t know how we got any work done here at Finn Partners! Luckily, we’ve rounded up the top news in social media for your Friday reading pleasure.


Sheryl Sandberg Heads to Japan to Talk Facebook’s Focus on Asia

Facebook’s Chief Operating Officer Sheryl Sandberg is now in Japan to talk about the social network’s plan to grow in Asia. According to Socialbakers, Facebook has about 14 millions users in Japan, but that doesn’t compare to the 21 million users that Japanese-based social network, Mixi, has. Will Facebook be able to compete with Mixi in the Asian market?

Zuckerberg: A Facebook Smartphone is ‘The Wrong Strategy For Us’

Still wondering if Facebook is next in line to debut a smartphone? Well, Mark Zuckerberg squashed those rumors on Tuesday when he said: “It’s always been the wrong strategy for us.” Instead, the company is focusing on mobile. “We want to build a system, which is as deeply integrated into every major device people want to use.”

Instagram Has 100 Million Users, Says Zuckerberg

According to Mark Zuckerberg, Instagram – recently bought by Facebook – has reached 100 million users and that number is still growing. Back in July, Instagram reported that the photo-sharing service had 80 million users – that’s about 10 million news users per month!


OMG LOL: Twitter Account Tweets Your Old AIM Away Messages

Remember the days of away messages on AIM when you would post song lyrics in a passive aggressive manner to show someone you were mad at them? (Probably because they didn’t text you back right away). Or maybe you just wanted to let everyone on your buddy list (remember those?) know exactly what you were doing with your best friends, Carole, Gina, Mike, Todd, Jaime, and Maxwell, at every second of ever day. Well, you can relive that with the parody account, @YourAwayMessage, on Twitter. Examples of tweets you might find on this account are: “brb mom needs comp;” “out for a run…cell’s good;” or for those of you who were really into making those away message look real fancy: “~*~*~++HOMECOMING 2004++~*~*~ this is our year <<SENiOrS 2005>>.” Give this account a follow if you’re looking for a good laugh.

How Twitter Users Are Memorializing 9/11

It’s hard to believe it’s been over ten years since the tragic events of 9/11. On the eleventh anniversary, Twitter was overwhelmed with tweets, remembering those who lost their lives . One user, @gtongi, says, “Let’s not forget all those who perished.” #neverforget


iPhone 5: It Doesn’t Levitate?

As most you (should) have heard, Apple announced it’s new iPhone 5 earlier this week. InformationWeek lists some of the best features of the new phone (thinner, lighter, better wireless, etc.). Will you be upgrading to the iPhone 5?


Social Media Week in Review

Read on for the latest in social media news:


Twitter released details of an upcoming API that has many developers up in arms. The new API will introduce a number of new “Developer Rules of the Road” meant to create a consistent and seamless Twitter experience. Twitter will also be tightening their grip on third-party clients like Echofon, Tweetbot, Ubersocial and TweetDeck by imposing a 100,000 user cap on third-party clients. Third-party clients with a user base over 100,000 will only be able to grow to 200% of their current user base before requiring permission from Twitter to grow any further.

Developers are bemoaning the new restrictions, with many predicting the end of popular third-party clients like Echofon and TweetDeck. For other developers this is no surprise. Twitter has been encouraging developers to stay away from developing traditional Twitter clients for over a year.

Also introduced in the new API are safeguards to make applications safer for users to use. Authentication is now required whenever an application attempts to access the Twitter API. Requiring authentication makes it easier for Twitter to allow the well-intentioned access to the API while keeping the bad guys out.


Since 2009, a user deleting a photo on Facebook often meant a year delay before the photo would be deleted from Facebook servers. What’s the problem with that? Well, a photo that still exists on a Facebook server can be accessed via URL regardless of whether or not you’ve pressed the delete button. That’s changed this week, with Facebook now clearing deleted photos from its servers in up to 30 days.

Surprisingly, this is not an issue that Facebook shares with its competitors. Ars Technica found that deleting a photo from social sites like Flickr, Twitter or Instagram yielded instantaneous deletion from the sites’ servers.

As Facebook stock continues on its downward trend, investors will likely be keeping tabs on Facebook’s ability to respond to users’ privacy concerns. Allegiance to a social site can change in a blink of an eye and building loyalty with users will go a long way in securing Facebook’s dominance in social media.

Fake Social Accounts

Democrats were up in arms this week when Mitt Romney’s Twitter account experienced a mysterious influx of 141,000 followers in one day. Democrats claim that the Romney campaign bought the followers, citing results from a new utility,, which scans your Twitter account and determines how many followers are active, inactive, or fake. The Romney campaign denied the allegation and Republicans volleyed back that President Obama’s Twitter account has even more fake followers than Romney’s. concluded that of Obama’s 18.6 million followers, 41% are fake.

Fake Twitter accounts have become increasingly common with the creation of services that sell followers to Twitter users. Fake followers can be had for as little as $2 per 1,000 followers. These fake accounts are against Twitter’s terms of service, but Twitter is having a difficult time policing fake accounts.


Social Media Week in Review

This week in social media the Olympics are heating up, Twitter is getting political and Facebook flounders to stay afloat. Read on for more!


Twitter debuts tweet-based supplement to polling

A new generation, a new way for your voice to be heard! This week Twitter debuted Twitter Political Index, the newest tool for keeping an eye on public feelings toward President Obama and presidential nominees. Currently, the tool is sorting through Twitter’s 400 million tweets a day to analyze messages regarding Barack Obama and Mitt Romney.

Olympics: Twitter’s huge, varied impact

Watch what you tweet! “Words are like eggs dropped from great heights; you can no more call them back than ignore the mess they leave when they fall.” – Jodi Picoult. If only more people would adhere to these powerful words. Social media has been taken to new heights within the past few years, giving the world quicker access to celebrities, athletes, major corporations and more. It is certainly taking a major role in the London 2012 Olympics where Twitter has played a part in people voicing their outrage against NBC and athletes have been thrown off their teams for tweeting inappropriate things.


Facebook shares first time below $20

For the first time this past Thursday, Facebook shares have dipped below $20. It has lost half of its value since its premiere in May 2012. Many people are waiting for the stock to maintain a steady rate or even have the slightest inklings of growth for the third quarter. What do you think could happen when the shares become tradable in November?

Facebook rolling Timeline to all soon, launches new photo feature

Change is inevitable. For those who wanted to cling to distant memories of the “old Facebook”, they will be forced to conform to the new Timeline by the end of the year. The forced migration is happening because Facebook is launching a redesigned section for Photos on Timeline to allow users to highlight their favorite pictures.


Foursquare Launches Promoted Updates, Its Newest Effort To Generate Revenue

Foursquare launched their latest effort to generate revenue, promoted updates. Promoted updates will operate like Twitter’s promoted tweets and will appear when a user is searching for a venue in Foursquare’s explore tab.


Social Media Week in Review

This week has been all about Olympic madness sweeping the world. The online community seemed to do nothing but eat, sleep and tweet about the 2012 London Olympics starting today. Check out what else has been happening in the world of social media (with a little Olympics news thrown in). Enjoy!


Facebook Stock Hits New Low

Facebook may have beat the Street’s estimates for its second quarter, but investors were expecting more from the social giant’s stock valuation for its revenues and earnings. If you feel like you need a little more insight, find out why Facebook’s stock is tanking.

Facebook Launches Recommendation Bar

Facebook is looking for more and more ways to integrate themselves into our daily lives. Their latest quest for our attention is a recommendation bar that allows users to discover new articles based on what others in their network are sharing. When a Facebook user likes an article through the new recommendation bar, the story is published to the Timeline much like the use of the Like button.


Twitter May Launch Reality TV Shows

Twitter is reportedly talking to Hollywood producers and networks about launching several reality TV shows that would stream on the site. Real Housewives of Twitter anyone?


Foursquare Introduces Promoted Updates

Earlier this week Foursquare launched the pilot for a brand new advertising program called Promoted Updates. The ads will show up in the app’s Explore tab, which shows users nearby places and friends. The program has rolled out with 23 partners including Best Buy and Gap.

Social Media Blunders

Chick-Fil-A Accused of Setting Up a Fake Facebook Account

If openly coming out and saying your company is against gay marriage wasn’t enough, now Chick-Fil-A has been accused of setting up a fake Facebook account. This accusation came after Jim Henson pulled their kids meal toys from the fast food chain. Chick-Fil-A lied and said the toys had been pulled because of a safety issue. Now they are in hot water over a fake Facebook account that has been defending the chicken retailer online. Where will it end? Nobody knows.

Olympian Booted From Team Over Racist Tweet

Triple jumper Voula Papachristou’s dreams of competing in the Olympics have been dashed after she tweeted a racist statement about African immigrants. After her attempt at a joke went viral, she was expelled from Greece’s Olympic team. She has since tweeted numerous apologies on Twitter.


How to Follow the 2012 Olympics Online

The excitement is palpable around the world for the 2012 London Olympics. Social media is sure to play a bigger role than ever in the Olympics this year, which is why Mashable has compiled 10 ways to follow the Olympics online.


Social Media Week in Review

This week’s news comes from the two major social media giants: Facebook and Twitter. Read on to see what these two social  networks were up to this week.

Facebook – As always, the notorious social media giant succeeded in creating some buzz this week with the short-lived unofficial ‘Find Friends Nearby’ feature it introduced as part of its expanding mobile experience. Facebook neither confirmed nor denied the feature, which seemed to be released as a test.

In other Facebook news, iPhone users – rejoice! We’ve all experienced the sluggish and slow speeds the Facebook app tends to show occasionally, but according to Facebook engineers the app will become faster come next month. As certain functionalities have been added on to Facebook, speeds of the phone app have steadily increased to accommodate everything. However, in just a few short weeks you may not have to raise your blood pressure waiting to see photos of that guy/girl you’re stalking to load.

Speaking of stalking, Facebook has been criticized for not having many female employees. In an effort to diversify, Facebook’s chief operating officer Sheryl Sandberg joined the board of directors as the first female. Congrats are in order!

Twitter – Is it just me or are athletes in one sport or another getting in trouble at least once a week for posting something on Twitter? This week, Olympic swimmer Stephanie Rice faced harsh words from critics for donning a “racy” swimsuit, a birthday gift from designer Ellie Gonsalves.

Knicks’ forward Amar’e Stoudemire found himself in what I like to call “social media lava” this week after sending a fan a private message with a gay slur. After all this time, penalties, fines, and public scrutiny, when will athletes, musicians, and all Twitter users learn some manners and practice common sense tweeting?

That’s all for this week, folks! Have any comments, thoughts or suggestions about this week’s roundup, our blog, our partners or about anything else? Let us know!


Social Media Week In Review

It’s Friday, which means it’s time to catch up on social media highlights from the week. From earth seemingly stopping because of a Twitter crash to the most “social” cities and landmarks across the globe, we’ve got the social media high points covered for you.


Twitter Down

As you are probably well aware, Twitter crashed on Thursday right before noon ET. Service returned about an hour later, and then the outage came back less than an after that. Hacker group UGNazi claims it took the website down in a distributed denial-of-service (DDoS) attack, but Twitter says there was a  “cascading bug in one of [its] infrastructure components.”

It comes as no surprise that the online public was up in arms about the disruption to social networking life. Even humor site,, already had joke topical “cards” created within the hour of the site being down. Can life go on without Twitter? Turns out, it did.

Twitter Ads Expanding

This week, Twitter announced that it will expand its ad services to 50 countries this year. Twitter’s ads are currently only available in the U.S., and so this expansion seeks to reduce the company’s reliance on American revenue. Twitter predicts $1 billion in advertising revenue from this move, said people familiar with the forecast.


Social Cities

This week, Facebook shared the most social cities/landmarks around the world. Among the most social destinations are Chicago, New York, San Francisco, Paris, Buenos Aires, Sao Paulo, Dublin, London and Tokyo, among others.  Facebook aggregated check-ins from its site and third-party apps using the Facebook API, and data dating back to August 2010 when check-ins first launched.

As it turns out, sports stadiums and arenas were some of the most popular venues in the world. Take note for your next geotargeted campaign!


Who’s Pinning?

Digital media agency Modea developed an infographic with findings from a February ComScore report that shows Pinterest users’ favorite…well, everything. The report findings in the infographic breakdown Pinterest users favorite supermarket, mobile phones and carriers, alcohols, magazines, vacation destinations, TV channels, and the list goes on.

Take a look and see how the findings may help you in your social media strategy.