This week in social media has been all about ads and social media makeovers. Read on for the Finn Partner’s Social Media Roundup!
Social Hot Topics
This week Twitter released two new ad features that will help businesses get more out of advertising on Twitter. The first is a chart that tracks your organic vs. paid audience growth over time. The second feature allows advertisers to manually select which tweets to promote.
Have you noticed Twitter’s new look this week? It features a larger, Facebook timeline-like banner image with the user’s avatar in the middle and a more robust photo stream.
Facebook announced that it would now charge businesses to post offers, or coupon-like ads for consumers. This move comes as investors increasingly pressure Facebook to bolster its advertising business.
Social Tools to Check Out
Many marketers have shied away from the self-proclaimed “Front page to the Internet” known as Reddit due to user backlash to brands and certain celebrities using the site to shout their messages at fans. But if you tread carefully, Reddit can be used to connect and engage with your fans in all the right ways.
Pinterest is the hottest thing in social right now, which is why your company needs to understand how followers are engaging with your boards. Bonus: this gives you yet another excuse to play around on Pinterest at work!