Hi – I’m Meghan Callaghan and I work in the Consumer | Technology group in the New York office. I’m also one of the members of the hotels.com account team.
Biannually, hotels.com puts out hotel price information in their HPI (Hotel Price Index), a regular survey of hotel prices in major city destinations across the world.
Last March, Finn Partners decided to add an infographic (see the bottom of this post) to the already growing list of multi-media resources that supplement HPI survey data and worked with Randy Krum of InfoNewt to develop a visual which helped map complex data in an easy-to-read way. At the time of HPI, the infographic was shared around the web and showed the news release data in a quick, visual way.
Now, months later, Ragan’s PR Daily and the PR Newswire blog have both cited the HPI infographic as an exemplary use of an infographic, with Ragan’s PR Daily calling it a “beautiful example.”
In addition, PR Newswire’s Beyond PR Blog stated, “Hotels.com replaced lengthy lists of the top travel destinations by tapping into our natural visual associations and incorporating it into the graphic you see embedded in this post, and incorporating pricing data for each market.”
Finn Partners strives to help clients tell their stories in meaningful, multi-faceted ways. By supplementing news with infographics, videos and imagery, we aim for cross-platform promotion and increased visibility, a tactic that indeed works. In fact, according to a recent analysis of press releases by PR Newswire, the inclusion of multimedia assets significantly improves the number of views a message generates.
As always, we at Finn Partners are utilizing as many resources as possible for our clients to shine in the media!