Saturday, the New York Times Business Section carried two side-by-side health-sector articles:Keep reading
- Views July 27, 2015
- Views July 20, 2015
If you follow the health industry closely, whether you hail from the payer, provider or pharma sectors, the headlines share a common message – MERGER.Keep reading
- Views July 14, 2015
From marriage equality to disease prevention and awareness, social media has not only changed the way we communicate, it has changed the way we connect and come together to show support for a cause.Keep reading
- Views July 13, 2015
The term “vanity metrics” was first defined by Eric Ries in his book The Lean Startup. Since then, the idea of vanity metrics has gained traction in PR circles.Keep reading
- Views July 10, 2015
The digital landscape is ever-changing, and so to debunk and demystify the world of paid digital support, we tapped into Myles Marlow, the brilliant mind leading our Paid Digital Media/PPC team.Keep reading
- Views July 1, 2015
If there is one major takeaway from last week’s Supreme Court Affordable Care Act decision, it is this: The Law’s not Dead. Long Live the Law.Keep reading
- News June 26, 2015
- Views June 22, 2015
In a poll we conducted among U.S. consumers after the announcement of the Apple Watch and before units began to ship, nearly 40% indicated some brand of smart watch they’d want to own. More than half of them identified Apple Watch as the single brand of smart watch they’d want to own.
- Views June 5, 2015
Any day in the life of a public relations professional is far from typical, but one clear constant remains: media relations.Keep reading
- Views June 4, 2015
We regularly work with professional service and financial firms that have grown organically over the years and even decades. These firms have largely attracted clients through word-of-mouth referrals stemming from exemplary work, exceptional client service and carefully cultivated relationships.
Inevitably they reach a point where an important decision has to be made: continue organic growth (which is comfortable but can have diminishing returns) or take a more systematic approach to growth by extending visibility through a dedicated strategic communications program directed at target clients/customers.
For us, this is where the fun starts.