Add a commentWhat Makes Finn Partners the “Best Agency to Work For”

Within 18 months of our official launch, Finn Partners has been named the best PR agency to work for in North America by the Holmes Report. At our agency launch in 2011, I announced to our staff that this was one of our goals, and said up front that this would be an evolutionary process. It was something I aspired to, and I knew that the path was not an easy one. I never expected to achieve this goal so quickly, and the reality is that our work is far from done. It is much easier to lose this distinction than it is to win it. Our management team knows that we have to continue to earn and maintain the trust of our entire team and we have to continue to show them that we consider them true partners.

This award is about more than agency programs and policies; it is a reflection of every team member’s dedication and commitment to our clients, our craft, our agency and to one another. It is truly special to me that our distinction is based on direct input and comments from our team and is based on a survey of 5,000 employees from 60 agencies.

The “best place to work” distinction is important to me for two reasons. One, I care about every one of our employees, and want them to feel respected, inspired, that they are growing professionally and that at Finn Partners they are on a great career path. I love my work, and I want to do what I can to ensure that the others who work here love what they do too.

I also believe that if we create the best culture and work environment, we will attract and retain the best talent in our industry and we will do the very best work for our clients. This is the road to success for us all.

We all know what the workplace statistics say. Harvard Business Review reports that engaged employees are, on average, 50% more likely to exceed expectations than the least-engaged workers. And companies with highly engaged people outperform firms with the most disengaged folks—by 54% in employee retention, by 89% in customer satisfaction, and by fourfold in revenue growth.

Finally, success is not something we achieve by ourselves. It requires collaboration, a word that has defined Finn Partners from day one. That is why this honor really belongs to every single person that works at Finn Partners. That is why I would like to take this opportunity to say to every member of our staff: Thank you. Together, all of you made this happen. You make Finn Partners the Best Place to Work, and as our founding partner, I will never stop looking for ways to make our agency and employee experience the best it can be.

 

Add a commentStyle & Substance: An Inspired Convergence

Inspiration can come from many sources, and as we go about the business of servicing clients, developing strategies and executing programs, opportunities arise that both inspire and impel us towards our very best work.  Such is the case in our work with American couturier and ready-to-wear designer, B. Michael.  As the newly-appointed agency of record to this venerated luxury brand that is coveted by the most stylish women around the world, Finn Partners was charged with managing all aspects of communication surrounding B. Michael’s Fall/Winter 2013 Couture during Mercedes-Benz Fashion Week.

It was literally lights and cameras as our team – Cherelle Washington, Deanna Rakowsky, Kelsy Goldsmith and yours truly – sprang into action.  With the support of other FP team members, including Lyndon Taylor, Lindsay Bubbico and Amy Chang, we managed and wrangled VIPs for the front row and backstage access, facilitated a robust schedule of live interviews and oversaw check-in for more than 400 attendees. The long nights of seating planning, list management and media strategizing all culminated when 32 extraordinary looks came down the runway, evoking audible gasps from the assembled crowd of industry insiders, luminaries and Top Ladies of New York.  Upon the show’s exciting finale, B. Michael, the Master Couturier who has broken color barriers and risen to the top of the fashion world and competitive retail landscape, received a standing ovation.  There were literally no words.  Indeed, B. Michael’s creativity, artistry and commitment to flawless execution were a marvel to behold, a beacon on a dark winter’s evening and above all a source of inspiration for all of us.

Next up: launching the new b. Michael America Red ready-to-wear collection at Macy’s.  I know we are all up for the task.  #Inspiration.

 

 

Add a commentCreating a Peace Network in Kashmir

As some of you know, I created a not-for-profit organization 10 years ago called Global Peace Initiative of Women. Since its founding I have worked with young people and leaders from many different sectors of society around the world to foster peace initiatives in troubled global hot spots. I view this as part of the way in which I give back to the world.

We at Finn Partners talk about ourselves as global citizens, and about being people who care about the welfare of others.  It is very important that these thoughts and wishes be realized through concrete actions.  That is why I have devoted so much of myself to this effort.  I know that Peter and I share this commitment to giving back to the world and I also know that so many of the Finn Partners staff feel the same way.

I thought I should share my latest effort in this area:

For the past few months I have been working to organize a dialogue with young professionals from Kashmir, India. Since the independence of India and the creation of Pakistan, Kashmir has been one of the disputed areas, with part of it under Indian control and part under the control of Pakistan. Since independence, India and Pakistan had fought several wars over Kashmir, and there have been ongoing incidents of violence.

As part of my global peace work, I  made several trips to Kashmir, India,  and in a recent visit had been introduced to a very talented young man who had created a peace network of young people. Some of the young people in his network had been involved in the conflict. I was impressed by his use of the media to promote messages of peace. Kashmir stands at a critical juncture.

The young people are tired of conflict and there is a sense that the jihadist and separatist movement that has torn the region apart these last few decades is weakening. The young people now have a chance to shift the energy from the political to the social and economic. And  we found that this is what they desperately want. Two weeks ago my team and I sat with about 200 young Kashmiris at a gathering in Srinigar that we had organized, and we listened to their concerns and hopes for the future.

There was little talk of political independence but much talk of the environmental degradation that has taken place over the last decades. Not too long ago Kashmir was considered to be one of the paradises of the world, known for its natural beauty and artistic culture. As we listened to the young people talk about the pollution in Dahl Lake, the dying rivers, the deforestation, the air pollution, the loss of farm land,  we realized that their concerns were immediate and practical.

During our two days together they discussed a new development paradigm, ecologically based, that will help heal and bring the region together. It was an important first step. The young people asked for our assistance is helping them continue their dialogue. They formed a working group, which we will help facilitate.

Our hope is that we can continue to inspire them to use their energies for the building of a new Kashmir, prosperous and ecologically healthy.

 

Add a commentHow Much is too Much and Who Decides?

The cost of healthcare is not the only issue driving the emotion of the current election cycle, but it is a critical topic. Who pays, how much and at the expense of whom? The on-going debate that has still not yielded a satisfactory answer recently saw Memorial Sloan Kettering Cancer Center weigh in.

Pharmaceutical giants make record profits in the United States around a pool of drugs that is increasingly perceived as meeting the needs of the developed world. This leaves the developing and under-developed worlds to continue its suffering from illnesses and diseases not seen here in decades (think dysentery). At the same time, the industry argues, vast distribution of medicines to these same second- and third-world geographies would not be possible if it didn’t make money somewhere (think HIV/AIDS). Additionally, the focus on cost rarely makes the billion dollar plus investment of bringing a new therapeutic to market part of the equation.

So the debate rolls on, but with a twist. Last week Memorial Sloan Kettering Cancer Center announced that it would not cover Zaltrap, a colorectal cancer drug marketed by Sanofi and Regeneron. Three esteemed physicians explained their rationale in a New York Times op/ed — “In most industries something that offers no advantage over its competitors and yet sells for twice the price would never even get on the market.  But that is not how things work for drugs.”

The growing sense of urgency to control spiraling healthcare costs is reflected: “Ignoring the cost of care, though, is no longer tenable,” the doctors wrote. “Soaring spending has presented the medical community with a new obligation. When choosing treatments for a patient, we have to consider the financial strains they may cause alongside the benefits they might deliver.”

Now a leading cancer institution officially weighs in on the cost/benefit discussion of therapeutics, and its physicians take valuable time to position the argument. This exemplifies everyone’s concern – care should be at the center of healthcare, not money. So how far do we have to go before someone takes ownership of this discussion? More importantly, how soon will they do it?

 

Add a commentFinn Partners Travels to Jamaica

My name is Michaela Barnes and I’m an Associate in the Finn Partners Travel and Economic Development group. Last week Michelle Horn, Managing Associate in the Travel and Economic Development division, and I escorted a group of nine ‘mom bloggers’ from the U.S. and Canada on a press trip to Jamaica. The Jamaica Tourist Board has been a Finn Partners’ client for over 10 years now, so you can imagine the number of press trips and varied media our team has traveled with. However, the camaraderie amongst these 11 women was what made this trip extraordinary.

After spending four days listening to each of their inspiring stories, helping them face their fears and laughing until we had tears in our eyes, we had created some amazing new friendships with each and every one of them. Below are some photos of our most memorable bonding experiences.

 

 

Add a commentWhen Jamaica Conquered London

Usain Bolt at the 2012 London Olympics

My name is Lyndon Taylor, and I’m a managing associate in the Finn Partners Travel and Economic Development group. I’m a Jamaican by birth, as well as an avid sports enthusiast who plays basketball and enjoys watching track and field.

One can imagine the sense of pride and joy, which enthralled me when Jamaica demonstrated its dominance on the track in London, testimony to why we are known as the sprint capital of the world.  And celebrate we did, as in addition to our Olympics success, Jamaica marked its 50th Anniversary of Independence, from none other than Britain, host of the XXX Olympiad.

I was fortunate to be home for the Independence celebrations with a small group of journalists from across the United States and Canada to experience the jubilation of a nation, which despite her struggles has achieved much. My visit coincided I would say “divinely” with the finals of the marquee 100m sprint events, which I was able to watch LIVE and not have to wait for hours later when the Olympics broadcast station would present its “AS LIVE” packaged program.

Shelly-Ann Fraser-Pryce at the 2012 London Olympics

So while the nation continues to bask in Olympic glory, following a record 12 medal haul, this is not a new phenomenon, as the island of almost 2.8 million possesses a rich sporting history. Jamaica’s success in track and field has long been the subject of much discussion globally, given its size and resources.  From Jamaica’s first Olympic gold medalist Arthur Wint in 1948 to five-time Olympian Donald Quarrie who won the 200m gold in 1976 to the perennial Merlene Ottey, the most decorated female in Olympic or World Championship track and field to Deon Hemmings, the first Olympic female gold medalist from the English-speaking Caribbean. And the tradition of excellence continues…Asafa Powell, Veronica Campbell-Brown, Yohan Blake, back-to-back 100m champion Shelly-Ann Fraser-Pryce, and triple Olympic champion Usain “Lightning” Bolt, just to name a few.

I could go on but wouldn’t like to use my first blog post to gloat or “showboat” and face a possible backlash from athletics governing body, but one must give credit where it is due.  And Jamaica’s athletes have worked hard and are truly deserving.

So while the euphoria of the London Olympics may have waned, the nation has sought to capitalize on the success enjoyed and is now planning in earnest to celebrate the Olympic heroes and heroines at a special ceremony during October. And the celebrations continue as Jamaica Turns 50, Jamaica Makes Historic Olympic Medal Haul, and the news that Jamaica Tourist Board retains Finn Partners as the AOR for the United States, Canada and Latin America.

 

Add a commentHunter Mountain: A Special Place of Collaboration

Some of the Finn Partners team at the Catskill Mountain Foundation in Hunter, NY

The Catskill Mountain Foundation in Hunter, NY is an important focus and passion of Finn Partners’ Founding Partner Peter Finn. The Foundation is focused on revitalizing the village of Hunter by bringing the arts to the picturesque community nestled in the mountains. Theatre troupes, dance companies, and musicians from all over the world come to practice their art in the amazing facilities that the Catskill Mountain Foundation provides. As collaboration is the founding pillar of Finn Partners, Peter has combined his two passions—The Catskill Mountain Foundation and Finn Partners—to develop a company retreat program. The first Finn Partners Hunter Mountain Retreat took place in August 2012.

For our first retreat, we brought together 19 nominated employees of varying levels from our network of offices. Our focus: Creative brainstorming. The retreat was led by Cliff Berman, a senior partner based in NYC, and Jessica Ross, a managing partner based in D.C. Both leaders leveraged their extensive experience into a day and a half of teaching, breakout sessions and presentations. What stood out almost immediately is how strong our enthusiasm, passion and commitment to collaboration is. We started our trip with a cook-out at the Red Barn that included great food and smores on the BBQ! After dinner, Peter explained how he started his career in PR; how his family influenced his strong interests in the arts; how this passion resulted in the formation of The Catskill Mountain Foundation, and then led to Finn Partners.

Day two began with a hike led by Peter. We then dove into icebreakers, case studies, presentations and lots of chatting. We had the opportunity to attend a workshop presented by a violinist that really resonated with our group. The presenter discussed virtuosity and how many people will have technical skills, but only the ones that can truly enhance these technical notes with creative touches are the ones that are true geniuses.

At Finn Partners we strive to not only be technically proficient, but also to demonstrate how we are more than just collaborative PR practitioners. We come from a rich heritage in the arts and will bring creative solutions to our clients that are unparalleled. Spending time at Hunter with our colleagues was a truly rich experience. Taking the time to learn more about our colleagues and their relationship with PR, their outside passions and their skills is crucial to building teams.

Due to Peter’s commitment, we are pleased to share that this wonderful retreat program will be continued twice per year and will be dedicated to supporting and expanding collaboration and partnership.

 

Add a commentFinn Partners’ Andrew Corcione Sets New Personal Record in Half Ironman

As if managing accounts and media strategies for Finn Partners’ clients wasn’t enough of a work out, Andrew Corcione, a Managing Associate in the Consumer Technology group, recently participated in the Timberman 70.3 Half Ironman competition – his fifth Half Ironman race – and, he did it in record time.

On August 19, Andrew successfully completed a 1.2-mile swim in the east shores of Lake Winnipesaukee, a 56-mile bike ride over the rolling hills in New Hampshire’s picturesque countryside and finally a two-loop 13.1-mile run over even more rolling hills along Lake Winnipesaukee.

He did it all in 5hrs and 31mins, a new personal record at this distance.

To train for the race, Andrew swam, biked and ran collectively 12-17 hours per week and was fueled by an average of 3,500 calories a day. Andrew continues to maintain a strict training regime, as he will be running the Marine Corp. Marathon in Washington, D.C. next month. His ultimate goal is to finish a triathlon or marathon in every state in the U.S. and on every continent.

Congratulations Andrew! Keep up the great work.

 

Add a commentOn a Mission to Help Children

I always wanted to help children, but, unlike my parents I knew being an elementary teacher or principal wasn’t my calling.  I also wasn’t cut out to be a doctor or childhood cancer researcher. I always cherished community volunteering and financially supporting causes, but I had a gnawing feeling there was something else I was supposed to do.

Several years ago, the opportunity came. I was asked to be on the board of the 90-year old Los Angeles Child Guidance Clinic in South LA, an organization serving one of the most impoverished communities in our area. And through that journey, I’ve just been elected Board Chair of this amazing organization known for its award-winning treatment programs.

To say I am honored and humbled is cliche — but so very true.  With a tough economy and healthcare reform changing the landscape profoundly, there is a lot to do — and an unbelievable need.

Getting mental health services to the most needy kids — as early as possible — can transform their lives.  With the proper care, especially for those who suffer from trauma related issues, this can mean a child sidesteps the ravages of drugs and alcohol abuse, imprisonment, domestic violence (either as the abuser or the abused) and much more. They perform better in school, can build healthy relationships and can literally break the chain of poverty and abuse that has marred generations of their family.

The heroes in all of this are the folks who work at the clinic. From the social workers and psychologists who hazard home visits to dangerous neighborhoods to make sure kids get care to the clinic administrators who educate elected officials and donors on the need to keep the doors open, they are people worth honoring and supporting.

Whatever your skill or interest, I can’t encourage you enough to consider using your talents to help others in need in your community. Ironically, you’ll receive benefits in ways you’d never have imagined.

Read more here.

 

Add a commentNetZero: Taking the Lead in Mobile Innovation

Hi, I’m Christine Bock, head of the Finn Partners mobile/telecom group and longtime devotee of all things mobile. The industry has evolved over the past two decades into one of the most vibrant, sexy and profitable sectors across the globe. Mobile is now affecting almost everyone on the planet; its uses and impact for business now touches almost every vertical industry. I remember “back in the day”  when we were all excited about the new digital networks being built and our PR messaging was “all about the plumbing” – GSM, CDMA, TDMA, etc. Now, it’s all about how mobile is affecting everyone’s life – whether through their devices games, or apps – the list goes on!

This week, Finn Partners and NetZero teamed to launch what I know to be “a phenomenal game changer in the mobile industry” – the launch of NetZero 4G Mobile Broadband, the fastest and most affordable and protected Internet service for laptops, iPads® and other tablets, and netbooks. Mark Goldston, CEO of United Online and NetZero, says that NetZero is bringing mobile broadband to the masses and bridging the digital divide by making mobile broadband accessible and affordable to “Joe and Jane America.”

This new service, which launched in over 80 cities nationwide, lets consumers create their own personal Internet connections without being tied to unsecure public hotspots at places like coffee shops, airports and hotels. And unlike public Wi-Fi networks, where credit card numbers and other personal information may be exposed to hackers and data thieves, the NetZero 4G Mobile Broadband service delivers a protected, private Internet connection anytime, anywhere within its coverage area. NetZero 4G Mobile Broadband data plans start at just $9.95 per month. Customers are not required to sign a contract, and can upgrade their data plan at any time. Each plan delivers 4G service with download speeds of up to 10Mbps and upload speeds of up to 1.5Mbps.

Our team had just a few months to prepare for the launch, and in that time, the entire program was built from the ground up. A cross-office team worked practically day and night, developing everything from messaging and materials to a media reviews program, satellite media tour, and even social media platforms and programs where there were none before – even securing an opening bell-ringing event at NASDAQ on launch day. It all came to life on March 19th when we saw 75 unique media stories in the first day alone. Associated Press, USA Today, Wall Street Journal – all the major outlets covered our news and met with our CEO. We’re now seeing glowing product reviews, from a careful pre-seeding strategy with the nation’s top reviewers·

I’m proud of our team, and I’m proud to be associated with a company that is driving innovation in the mobile industry. In fact, all of our Finn Partner mobile clients are driving toward this same goal, and I’ll be sharing more stories with you about our thriving practice in the coming months.