The swirling world of social media news continues to twist and turn like a rollercoaster picking up speed. It’s exciting to see platforms grow, and see brands using them in smart ways. It will be interesting to see how Facebook’s acquisition of Instagram evolves over the months ahead. Meanwhile, brands using platforms in smart ways are seeing direct ROI – as shown by the survey that says Pinterest users are buying based on what they see on the platform. More on recent social media news below:
Facebook and Instagram
Facebook Buys Instagram – What does it mean for your brand?
Everyone has heard the big news. But how does it relate to our public relations and social media campaigns? In this Ragan’s PR Daily article, PR Pro Adam Vincenzi states, ““[The purchase is] confirmation of something that smart PR professionals have been aware of for some time now—photos are the most powerful format of content on the planet. To some, this might be old news, but static imagery (not videos, not text, not audio) is the easiest format for people to engage with…
“Take a look at your marketing and communications activities.
“Did you just get sign off for a company blog?
“Forget writing 750 word posts, only a handful of people will read them.
“Forget issuing 10 paragraph press releases, only the headline will be plastered all over Twitter.
“Instead, think imagery first.
“Not necessarily your own, but the library of shots your customers and stakeholders are taking on your behalf every single day.”
Have you purchased something that caught your eye on Pinterest? I know I have…more than once! A recent survey found that 21% of Pinterest users have purchased something they found on the site, showing the important ROI Pinterest carries for brands that use the platform in strategic ways. More on The Next Web.
YouTube‘s Partner Program, previously opened only to producers of very popular content, is now open to all content creators from the 20 countries where the program is available. To become a YouTube Partner, you need to enable your YouTube account and successfully monetize at least one of your videos.
To read more, click through to the full Mashable article.
Increase Company Engagement With LinkedIn Targeted Updates – According to The Next Web and SproutSocial.com, this week LinkedIn rolled out two new features for marketers aimed at making the connections between businesses and followers more meaningful. In addition to the traditional Company Page follows, companies can now reach target audiences with specific messages. This allows targeted communication to specific groups without sending irrelevant messages to other follower – a strategic tool companies can use to interact with specific audiences moving forward.
6 questions you should ask before running a contest with a blogger – On the blog Proper Propaganda, Jackson Wightman outlines some questions to ask yourself before beginning a blogger-focused contest. Do you outline this strategy before beginning a contest program?