14.5 Ways Social Media Compares to Romantic Relationships

Most of us by now have experienced a romantic relationship (or two, or three) – the butterflies, new experiences, the “firsts” and the inevitable heartbreak. Which oddly enough, the more I think about it, the more I’m reminded of social media. Let me explain:

  1. The “introduction” stage: When you first set your eyes on “that” guy/girl, you can’t wait to get acquainted, and learn more about them. Now let’s say a hot new platform is about to be released in beta. You know you’re signing up to be on the mailing list, hoping for one of the first invites or begging your friends who have access to “introduce” you to this new hottie. Oh, hey there, Pinterest!
  2. The “honeymoon” stage: Everything is going better than a Disney fairytale with your newfound arm candy. You count the hours until you can see them, can’t take your thoughts and eyes off of them, and are over the moon with happiness. Doesn’t this sound like your first few months with Facebook? Point made.
  3. The “this takes a lot of work” stage: Relationships require a ton of energy and time to continue growing successfully, as do your social media platforms. Just because you have built your mini follower base and become a “social celeb” of sorts does not guarantee you will stay there if you don’t continue putting in work. Your Twitter followers will drop you like a fly and your Facebook friends will start wondering why they even have you on their list. In other words, stop making an effort and your “relationship” will come crumbling down. Hello there, Xanga.
  4. The “it’s not you, it’s me” stage:As the decline of a relationship rears its ugly head, the “it’s not you, it’s me” line might be used. Whether you’re the one using the line or on the receiving end, it takes a lot to admit the relationship is no longer working. Social media works very much in the same manner. We outgrow people very quickly, what makes us think we’re not going to get sick of Facebook or Twitter or Pinterest or #insertnameofanothersocialmediachannel? (Hey – remember MySpace? Me neither!)
    1. The “I have no idea why he/she broke up with me” stage: In contrast to the above stage, you might get your heart broken without a “good enough” reason or explanation. It’s best just to acknowledge the loss, pick up the pieces and know that you will someday find someone who makes you happy. Another company acquires your favorite social network and changes all the features you loved without asking? Admit it will no longer make you happy and move on. You will find your happiness eventually, I promise.
 

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iPhone users are celebrating the latest update to the Facebook app (Photo courtesy of mashable.com)

There was some shady business in the world of Facebook and Twitter this week. Read on to learn more.

Twitter Restricts Access to API – Moving Onto Entertainment?  In a move to possibly take complete control over the information shared in its network, Twitter has yanked Tumblr’s access to its API – meaning the “Find Twitter Friends” capability will no longer be available. Twitter has been cracking down on making the network’s information more private and now they are turning their backs on Tumblr, a service that until now has been a team player with the social network and even helped them build “Twitter cards”.

Cutting off third-party developers and its recent deals with new partnerships such as NBC and the 2012 Summer Olympics, leads one to believe Twitter may have a change of heart on what they define as a successful social network.

Facebook Investor Dumps Stocks 

Peter Thiel, Facebook’s first outside investor and board member confirmed he had sold about 20 million shares of Facebook last week. While Thiel still owns about 5.6 million shares, what does this say about the already poorly performing Facebook stock? 

iOS App Gets Highly Anticipated Update

iPhone users are celebrating the latest update to the Facebook app, which totes a faster news feed, instant access to notifications, faster photo uploads and access to the Camera and Messenger apps all in one place. Facebook has combined the codes for the three apps into one, allowing the iOS apps to be closer to the online Facebook experience. The Android update of the app is most likely in the works.

 

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This week’s news comes from the two major social media giants: Facebook and Twitter. Read on to see what these two social  networks were up to this week.

Facebook – As always, the notorious social media giant succeeded in creating some buzz this week with the short-lived unofficial ‘Find Friends Nearby’ feature it introduced as part of its expanding mobile experience. Facebook neither confirmed nor denied the feature, which seemed to be released as a test.

In other Facebook news, iPhone users – rejoice! We’ve all experienced the sluggish and slow speeds the Facebook app tends to show occasionally, but according to Facebook engineers the app will become faster come next month. As certain functionalities have been added on to Facebook, speeds of the phone app have steadily increased to accommodate everything. However, in just a few short weeks you may not have to raise your blood pressure waiting to see photos of that guy/girl you’re stalking to load.

Speaking of stalking, Facebook has been criticized for not having many female employees. In an effort to diversify, Facebook’s chief operating officer Sheryl Sandberg joined the board of directors as the first female. Congrats are in order!

Twitter – Is it just me or are athletes in one sport or another getting in trouble at least once a week for posting something on Twitter? This week, Olympic swimmer Stephanie Rice faced harsh words from critics for donning a “racy” swimsuit, a birthday gift from designer Ellie Gonsalves.

Knicks’ forward Amar’e Stoudemire found himself in what I like to call “social media lava” this week after sending a fan a private message with a gay slur. After all this time, penalties, fines, and public scrutiny, when will athletes, musicians, and all Twitter users learn some manners and practice common sense tweeting?

That’s all for this week, folks! Have any comments, thoughts or suggestions about this week’s roundup, our blog, our partners or about anything else? Let us know!

 

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Facebook has the third largest IPO behind Visa and Enel. (Photo courtesy of mashable.com)

Welcome to another Friday social media recap! Before you run off to strategize your investment in the Facebook IPO, take a look at what’s going on in the world of social media.

The Year of Facebook (and Social Media) 

With a $16 billion IPO, Facebook is set to have the third largest IPO in history (only behind Visa and Enel). Not only does this establish the caliber of Mark Zuckerberg’s impact on the social media world, but also on the financial world. Facebook has fast-tracked, if not launched, a completely new take on the online social world and with the right acquisitions it will continue to dominate the social media space. If you’re wondering how the Facebook IPO will affect brands and brand pages, check out the full article.

Google+ Launches Spiffy New Updates to iPhone App

Have you tried out the latest version of the Google+ app for your iPhone? The update takes the app up a notch and features a visual experience unlike the previous version. Other tweaks on the app include configuration for a better app experience instead of making the desktop version compatible on the iPhone.

Twitter Allows Users to Control Privacy

Having a hard time trusting the information social media networks such as Twitter can get from you? Worry no more. The Federal Trade Commission (FTC) announced Twitter is participating in “Do Not Track”, an Internet privacy feature for Firefox users. DNT gives users the option to block third-party cookies, little nuggets of information used to track users’ online habits, activities, and even personal information.

Pinterest’s Going International

The two-year-old social bookmarking project is planning on expanding internationally with a $100 million round of investments. The startup is looking to expand into the French, German, Japanese, Portuguese and Spanish markets.

 

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Instagram for Android is coming and the reviews are in- it will be worth the wait! (Photo courtesy of grabi.org)

Simple and short, here are this week’s social media updates. As always, we would love to hear your feedback on our posts. Please let us know what you think! Is there something you would like to see more of? Happy reading & happy Friday!

Scammers Pinning Your Information

As new social media platforms develop, scammers are hoping to take advantage of the early adopters of Pinterest. We have all seen it on Facebook, Twitter, and shall I even dare mention MySpace; “Starbucks is giving away 10,000 free gift cards” or “claim your $50 H&M gift card today.” Those of us smart enough to realize right off the bat that these are just scams meant to get personal information from us shy away. However, there are others who do click and fill out “surveys” and wait for their non-existing gift card. And now, Pinterest users need to be aware of similar scam attempts. Rule of thumb if you want to enter a sweepstakes from well known brands: go on their official Facebook, Twitter, or Pinterest pages and check to make sure a contest is truly happening. If at that point you would like to enter, make sure you read all of the rules and understand exactly what information you will be asked to provide. http://bit.ly/zuDrro

March Social Media Madness

If you have dedicated your life to basketball during the month of March, it may make things easier to grab some apps to help you keep track of your bracket. Check out Mashable’s list of 7 “baller” apps to follow March Madness online. http://on.mash.to/FO9Mv2

Instagram for Android Coming “Soon”

Instagram’s Kevin Systrom and Mike Krieger were at SXSW last week and gave the much dreaded “really soon” answer for an ETA on the Android version of the highly popular photo app. But don’t worry fellow green robot lovers, according to early reviews of the prototype, the app is “incredibly fast, works great on a range of larger screens, and has a sharing functionality with Tumblr, Twitter, Facebook, and other social networks.” http://wapo.st/ACA2Ri

Will the Twitter Death Hoax EVER End?

Apparently, the answer to that question is no. Victims of the not-so-funny jokes have included teen heartthrob Justin Bieber, comedian Jim Carrey, actress Demi Moore, pop sensation Taylor Swift, and pretty much anyone you can think of (the latest being Celine Dion). While Twitter may be one of the first places we turn to for confirmation of an event, we must also keep in mind it is an unfiltered ecosystem where anyone can put out anything at anytime. Do you think, with antics such as this, it makes it harder for the public to trust Twitter as a ‘source’ for news? http://exm.nr/wyvg5V

 

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Happy Friday! I’m Anush Davtian and I work in our Digital/Social Media group out of the New York office. If you thought explaining what you do for a living to your family and friends as a publicist was tough, you may still have it a bit easier than I do. As a junior associate in this group, I work on building brand awareness and help foster a community of fans for clients such as Invest Atlanta and Hyundai Hope on Wheels. I also work on creative design projects ranging from websites to brochures and everything in between.

Thanks for checking back this week for the latest updates, hope this helps keep you in the loop on all things social media!

Twitter

SOPA Outrages  - Explodes on Twitter

The Stop Online Piracy Act (SOPA) took over Twitter this week as Wikipedia conducted a one-day blackout and Google “censored” its logo. There were over 2.4 million tweets generated on Wednesday between midnight and 4 p.m. as the public turned to social media to make their opinions heard.

The bill, meant to prevent copyright infringement and intellectual property, even faced criticism from Facebook founder Mark Zuckerberg who took to Twitter (his first since 2009) with: “Tell your congressmen you want them to be pro-internet.” http://reut.rs/vZSkfK

Golden Globes

Did you catch the 69th Annual Golden Globe Awards? Networked Insights shared an interesting infographic showing the conversations on Twitter surrounding the show. According to the data, host Ricky Gervais received 27,190 mentions and over 5.8 million impressions. As for who got the most buzz, Zooey Deschanel took the top spot with the most retweeted tweets (5,082 to be accurate).  http://on.mash.to/zYwqy1

Facebook

Timeline is Getting a Helping Hand

Facebook announced they are further expanding the Open Graph this week to allow developers to integrate more than 60 apps directly into timelines. On the list of new apps are: Foodspotting, TripAdvisor, Pinterest, Zynga, Causes, Color, Ticketmaster and more – so now you can see what your friends are eating, where they are traveling and what they want for their birthday. http://bit.ly/wOYvXx

Want Your Own Piece of Facebook?

Word is that the social network founded by Mark Zuckerberg may be offering shares to the public as early as this May. If offered, the IPO will most likely make it one of the top 10 biggest IPOs of all time. Anyone buying? http://on.mash.to/wtNFcP