It’s Friday, which means it’s time to catch up on social media highlights from the week. From earth seemingly stopping because of a Twitter crash to the most “social” cities and landmarks across the globe, we’ve got the social media high points covered for you.
As you are probably well aware, Twitter crashed on Thursday right before noon ET. Service returned about an hour later, and then the outage came back less than an after that. Hacker group UGNazi claims it took the website down in a distributed denial-of-service (DDoS) attack, but Twitter says there was a “cascading bug in one of [its] infrastructure components.”
It comes as no surprise that the online public was up in arms about the disruption to social networking life. Even humor site, someecards.com, already had joke topical “cards” created within the hour of the site being down. Can life go on without Twitter? Turns out, it did. http://cnnmon.ie/MlmEtQ
Twitter Ads Expanding
This week, Twitter announced that it will expand its ad services to 50 countries this year. Twitter’s ads are currently only available in the U.S., and so this expansion seeks to reduce the company’s reliance on American revenue. Twitter predicts $1 billion in advertising revenue from this move, said people familiar with the forecast. http://bloom.bg/KVSCNn
This week, Facebook shared the most social cities/landmarks around the world. Among the most social destinations are Chicago, New York, San Francisco, Paris, Buenos Aires, Sao Paulo, Dublin, London and Tokyo, among others. Facebook aggregated check-ins from its site and third-party apps using the Facebook API, and data dating back to August 2010 when check-ins first launched.
As it turns out, sports stadiums and arenas were some of the most popular venues in the world. Take note for your next geotargeted campaign! http://nydn.us/KPVdNy
GENERAL SOCIAL MEDIA
Digital media agency Modea developed an infographic with findings from a February ComScore report that shows Pinterest users’ favorite…well, everything. The report findings in the infographic breakdown Pinterest users favorite supermarket, mobile phones and carriers, alcohols, magazines, vacation destinations, TV channels, and the list goes on.
Take a look and see how the findings may help you in your social media strategy. http://on.mash.to/LKJpsx