Finn Partners – Inspired

We at Finn Partners are Inspired by many things: A photo, a song, a news story, our clients - and each other. This blog is an opportunity to tell our story and to share our challenges, successes and motivations with you.


Social Media Week in Review

This week’s news comes from the two major social media giants: Facebook and Twitter. Read on to see what these two social  networks were up to this week.

Facebook – As always, the notorious social media giant succeeded in creating some buzz this week with the short-lived unofficial ‘Find Friends Nearby’ feature it introduced as part of its expanding mobile experience. Facebook neither confirmed nor denied the feature, which seemed to be released as a test.

In other Facebook news, iPhone users – rejoice! We’ve all experienced the sluggish and slow speeds the Facebook app tends to show occasionally, but according to Facebook engineers the app will become faster come next month. As certain functionalities have been added on to Facebook, speeds of the phone app have steadily increased to accommodate everything. However, in just a few short weeks you may not have to raise your blood pressure waiting to see photos of that guy/girl you’re stalking to load.

Speaking of stalking, Facebook has been criticized for not having many female employees. In an effort to diversify, Facebook’s chief operating officer Sheryl Sandberg joined the board of directors as the first female. Congrats are in order!

Twitter – Is it just me or are athletes in one sport or another getting in trouble at least once a week for posting something on Twitter? This week, Olympic swimmer Stephanie Rice faced harsh words from critics for donning a “racy” swimsuit, a birthday gift from designer Ellie Gonsalves.

Knicks’ forward Amar’e Stoudemire found himself in what I like to call “social media lava” this week after sending a fan a private message with a gay slur. After all this time, penalties, fines, and public scrutiny, when will athletes, musicians, and all Twitter users learn some manners and practice common sense tweeting?

That’s all for this week, folks! Have any comments, thoughts or suggestions about this week’s roundup, our blog, our partners or about anything else? Let us know!


Surfacing a New Tech Revolution?

It’s now been some time since the introduction of the Microsoft Surface and to be honest, I’m still not sure what to make of it.

First of all – I’m not sure what the product is and what need it is designed to fulfill, exactly. Microsoft seemed to position it as a tablet, but in my opinion it’s really more of a cross between a tablet and a PC. It’s nicely spec’ed out, but I am not certain as to why they didn’t announce a shipping date or pricing. Pricing is going to be really, really key. If they can keep the intel version (I personally have no interest in the ARM one) under, say $700, things could get interesting. I have to imagine they will get this right; the stakes are too high to blow it on pricing and they can afford for it to be a bit of a loss leader in the spirit of the early days of Xbox.

No question, the keyboard is cool. Aesthetically speaking, the whole damn thing is cool but I’m not entirely surprised; their new phones are cool, too. It’s apparent that they get that in this day and age, design counts for a lot. In regards to the keyboard, I’d love to see how to works; I find it interesting (and a tad disconcerting) that they didn’t allow any demos.

The implications of this of course are huge; Microsoft just got into the hardware game (essentially conceding an important point to Apple – that in order to make world-class devices, you need to take ownership of both hardware AND software), which is sure to anger a lot of their partners (i.e. Acer, Dell, Lenovo, et al). It will be very interesting to see how that plays out in the coming weeks and months.

I do give them huge credit for taking a different approach and not simply introducing a me-too-ish, Android-type tablet.

From a pure PR perspective, I really didn’t get the mechanics of the announcement. Not announcing the venue until the day OF the announcement? And then conducting the event at 4:00 pm PST? Strikes me as a bit illogical but clearly they were going for a lot of attention on this – and they got it – so maybe it was indeed a decent strategy.

Anyway, the bottom line question – as the resident gadget lunatic around here, will I be getting one? Quite possibly, but until I understand pricing and a few more specs that were conspicuously absent from the announcement (LTE?), it’s too early to tell. And that’s a shame, because if they *really* followed a page from the Apple playbook (which it seems was their intent), they likely would have pre-sold thousands of orders by now, which would have provided important momentum.

And in this game – which just got a lot more interesting – every second counts.




Social Media Week In Review

It’s Friday, which means it’s time to catch up on social media highlights from the week. From earth seemingly stopping because of a Twitter crash to the most “social” cities and landmarks across the globe, we’ve got the social media high points covered for you.


Twitter Down

As you are probably well aware, Twitter crashed on Thursday right before noon ET. Service returned about an hour later, and then the outage came back less than an after that. Hacker group UGNazi claims it took the website down in a distributed denial-of-service (DDoS) attack, but Twitter says there was a  “cascading bug in one of [its] infrastructure components.”

It comes as no surprise that the online public was up in arms about the disruption to social networking life. Even humor site,, already had joke topical “cards” created within the hour of the site being down. Can life go on without Twitter? Turns out, it did.

Twitter Ads Expanding

This week, Twitter announced that it will expand its ad services to 50 countries this year. Twitter’s ads are currently only available in the U.S., and so this expansion seeks to reduce the company’s reliance on American revenue. Twitter predicts $1 billion in advertising revenue from this move, said people familiar with the forecast.


Social Cities

This week, Facebook shared the most social cities/landmarks around the world. Among the most social destinations are Chicago, New York, San Francisco, Paris, Buenos Aires, Sao Paulo, Dublin, London and Tokyo, among others.  Facebook aggregated check-ins from its site and third-party apps using the Facebook API, and data dating back to August 2010 when check-ins first launched.

As it turns out, sports stadiums and arenas were some of the most popular venues in the world. Take note for your next geotargeted campaign!


Who’s Pinning?

Digital media agency Modea developed an infographic with findings from a February ComScore report that shows Pinterest users’ favorite…well, everything. The report findings in the infographic breakdown Pinterest users favorite supermarket, mobile phones and carriers, alcohols, magazines, vacation destinations, TV channels, and the list goes on.

Take a look and see how the findings may help you in your social media strategy.


Social Media Week in Review

What lies in the future of social media?

I guess this social media thing is here to stay. There’s always news and this week had especially big news revealed around the social-sphere. If you’ve read any of my previous blogs, you know I like to frame things from the perspective of how futuristic every new digital announcement sounds. This week is no exception. I think that future we always fantasized about as kids is already here. What do you think? Sound off the board at @FinnPartners and let us know what you think.

The Socialist Olympics Ever
London is already preparing for the crazy social media traffic they’ll be seeing once the Olympics open up shop later this summer. They already expect some of the Olympic sports to shatter every previously set Tweet-per-second record from other sporting events. Partly because more people use social media now then ever, but also partly because all of the teams, athletes and countries are all getting on board with it too. Take Canada for example. Their track and field team will be wearing hashtags on their bibs encouraging fans to send their support over Twitter. Read more about it:

Why it’s from the future: I’m going to repeat that last statement again. Hashtags on the bibs of world-renowned athletes!

Samsung Shrugs at Facebook
Samsung is great at making electronics. But now they want to convince consumers that they’re great at making a new social network. Their network, known as “Family Story,” is meant to be Facebook-like with an emphasis on photo-sharing, chatting and scheduling. The full product is due out later this year, but users with Samsung smartphone and tablets can already start to see the genesis of this service on their devices in the form of Family History and ChatOn. Samsung denies this is true, but something that combines all of its current smartphone products makes sense, doesn’t it? Read more about it:

Why it’s from the future: Large corporations with full access and control of your social life is a recurring thing is dystopia-style stories of the future. However, Samsung’s approach seems much more friendly and helpful, streamlining together all of their current Samsung-operated tools and making it easier for you to access everything at once.

Pinterest is #3
A recent report revealed that Pinterest is now the third most visited social media site (104 million visits a month), receiving even more visits than LinkedIn. Considering the fact that this site didn’t start working its way into the mainstream until a few months ago, this is mammoth news. For businesses that hear this and don’t know where to start with the social pinning site, relax, this ten step list will walk you through exactly how to use Pinterest. Read more about it:

Why it’s from the future: Maybe I’m alone here, but isn’t it amazing that we have enough online critical mass that we’re able to pivot so fast to a new service that it can surpass one of the staple social media channels in a matter of months?


Social Media Week In Review

And the social media winner of the week is......Twitter!

This week has been a whirlwind of events for all the social media outlets, but there are three top winners in this week’s news. LinkedIn comes in third with their unfortunate security breach. Facebook’s all around mixed reviews places it in the silver second spotlight and Twitter takes first place by a large margin due to the positive buzz around their new logo.


LinkedIn Breach: What You Need To Know

This week LinkedIn suffered a major breach in security when 60 million user passwords were posted on hacking sites for the world to see. LinkedIn sent out emails to users who were affected, but even if you didn’t get an email, it’s a good idea to change your password just to be safe.


Facebook’s App Center Due ‘In The Coming Days’

Facebook wants to better their mobile presence by adding an App Center. They claim the Center will give developers an additional way to grow their apps and will also create opportunities for different types of apps to be successful.”

Facebook Mulls Over Lowering Age Restrictions

Facebook wants to invite your pre-teens to start networking online. Their current policy doesn’t allow users younger than 13, but they are trying to increase revenues by lowering their age limit. However, is there a market for young social media users and more importantly, is it safe?


Twitter Unveils New Logo as Mobile Revenue Soars


“Twitter is the bird, the bird is Twitter,” says Doug Bowman, the creative director of Twitter. The new logo seems to be a hit and has even increased the fan base on Twitter. Analysts have even predicted that with the new logo, revenue might double in the upcoming year, from 260 million to 540 million. Twitter seems to have trumped the other social media outlets this week with the bright possibilities for the future.


Social Media Week in Review

Pepsi will offer free music downloads through its "Live for Now Music” initiative. (Photo courtesy of

Facebook smartphones are a possibility for 2013, China’s Twitter-like micro blogging site keeps a close eye on what users are posting, and Google+ is still trying to find its place in the world of social media.


Facebook May Launch Smartphone by Next Year

Reports suggest that Facebook might be launching its first-ever smartphone sometime next year. This will be Facebook’s third attempt – the first attempt being in 2010. But will the social media company finally pull through in 2013? If so, would you use a smartphone made by Facebook?

Facebook in Talks to Acquire for ‘Tens of Millions’

According to reports, Facebook may be acquiring, a facial recognition tool. Calcalist, an Israeli publication, says this acquisition could be for “tens of millions of dollars.” already powers two photo apps on Facebook – Photo Finder and Photo Tagger. Should this rumor be true, this will be Facebook’s first acquisition since going public earlier this month.

Facebook Stock Price Dips Below $30

For the first time, Facebook’s stock fell below $30. The reason behind this decrease is unclear. As the price of Facebook fell, the Nasdaq and the Dow were up slightly.


The Censorship Game: Chinese Twitter Will Score User Behavior

China’s top Twitter-like microblogging site, Sino Weibo, will now penalize users for posting controversial content. Users will be given 80 points to begin with, but their points will fluctuate in relation to the content they post. If you participate in a community-based activity, good for you – you gain some points. However, if you promote “evil teachings,” shame on you – you lose some points. Should a user lose all their points, their account will be banned. Content will be monitored by a “community committee.” Aren’t you happy Twitter doesn’t have a “community committee?” If there was, how long do you think your Twitter account would last?

Pepsi to Provide Free Music Downloads on Twitter

Enjoy free music downloads? Well, be sure to thank Pepsi in advance. Through its “Live for Now Music” initiative, the company will offer free music downloads, music videos, and a series of pop-up concerts this summer and fall. Every Wednesday for the next 52 weeks, Pepsi will offer videos and an overview of the music news that week. Via the Amazon MP3 store, Pepsi will offer free downloads for fans who follow @pepsi and use the hashtag #PepsiMusicNOW. Be sure to follow @pepsi on Twitter for all sorts of updates


Google+ Local Unlocks the Power of Zagat

Google+ introduced a new ‘Local’ tool, which allows users to share information about nearby places, whether it’s a restaurant, museum, hotel, etc. This tool also features information from Zagat (which Google bought last year). Local is a great tool for users to discover new places around them, whether you’re looking for a place to eat lunch with your colleagues or looking for a fun activity to do near your home. Additionally, because of Google+ Local’s integration with Open Table, users can make reservations at restaurants using this feature.

20 Reasons to Switch to Google+

Why should you embrace Google+? Infographic Labs will tell you via… well… an infograpic – no better way than that, right? Reasons include: safer sharing, better ads, easier profile set up, hangouts, better mobile app, and more. Are these reasons enough to get you onboard?



Turn Your Foursquare Check-ins Into Jewelry

Meshu, a San Francisco-based startup, allows you to make jewelry out of your Foursquare check-ins. All you have to do is connect your Foursquare account with Meshu’s website, then choose whether you’d like to focus on worldwide check-ins or possibly stay a little more local (i.e. United States or New York City). You have complete freewill to change the shape of your design by eliminating any unwanted check-ins. Costing anywhere from $75 to $150, you can have earrings, a necklace, or cufflinks made of acrylic, wood, nylon, or silver. Don’t have Foursquare? Not a problem. You can create your own piece sans Foursquare check-ins, or you could even select from their pre-made pieces.