It’s no secret. This week, Facebook takes the cake, as details of its upcoming IPO steal headlines. However, there was more that happened in the social world…Facebook just overshadows it by…a lot.
Take a look at the below and get up to speed!
Personal Customer Service
According to a new report from American Express, consumers who have resolved a customer service issue via social media at least once in the last year are willing to buy “significantly more” from a company than those who routed complaints through the more traditional phone or email channels.
It’s reported that experts attribute the finding to the fact that consumers may feel loyalty toward a company when they receive positive customer service. It’s easier for a company to grow good feelings over social media, than through email/phone.
Leon Widrich with SocialMediaExaminer.com says that Twitter can create a more personalized experience, because companies incorporate names and individual photos of the company reps, making the experience seem “more approachable and human.”
All the more reason to encourage positive, speedy and personal social relationships with your clients’ fanbase. It really has a positive impact! http://huff.to/IpidLY
Twitter Improving Personalized Experience
On Tuesday, Twitter announced that they are beginning to roll out a new version of its Discover tab, making it even more personalized for the users. The company has improved its personalized algorithms to better understand users and display stories that are relevant to people in real time.
Things you find on the Discover tab will be driven by the data Twitter finds from the people users follow. For me, I follow about 1,000 (I exaggerate) tech journalists, so this Discover tab, may actually give me even more targeted tech news than my traditional feed gives me. I can’t believe that could even be possible! http://bit.ly/IQgoYZ
On Thursday, it was reported that Facebook set its shares at $28 to $35 each for its upcoming IPO. That translates to be around a $95 billion value. Facebook’s IPO is expected in a couple weeks and would be the biggest IPO for an Internet company in history. It goes unsaid, but this will be the most anticipated stock debut for Silicon Valley in several years and is expected to set records for funds raised and valuation for an Internet company. As of now, Google currently holds the largest IPO.
This will definitely be an exciting month ahead for tech and Wall St. http://on.wsj.com/K4NPK9
Organ Donor Awareness
This week, Facebook unveiled an organ donor option for Timeline. This is another recent move Facebook has made to be more socially conscious. The company recently rolled out an anti-bullying initiative and a referral system for friends expressing suicidal thoughts.
The organ donor option was designed to help more than 114,000 people in the U.S. and millions more around the worlds that are waiting for a life-saving heart, kidney or liver transplant. Designating yourself as an organ donor is fairly simple. You go to Timeline, click on “Life Event” and then “Health & Wellness.”
Mashable reports that a driving force for this feature was Mark Zuckerberg’s friendship with Steve Jobs, whose life was extended following a liver transplant. http://on.mash.to/Im4pXE
GENERAL SOCIAL MEDIA
Nielsen reported a release last Friday that shows that women are more likely to engage with social media than men. In addition, women are eight percent more likely than the average online adult to build or update a personal blog. Women are also 18 percent more likely than the average American to follow a brand on social sites.
Is it just me, or is this completely obvious? I don’t intend to be stereotypical, but come on; women are known for being more social. Therefore, the more social gender will obviously be more social online. At least this report gives solid results for that conclusion, perhaps encouraging us to potentially aim our online content more toward women, in some cases… http://on.mash.to/KkZsKk