How does this pin relate to social media? Read our Social Media Week in Review to find out!
It’s Friday, which means it’s time for your weekly social media update! Maybe you’ve been busy following election details, the new iPad or the Rush Limbaugh scandal. For whatever reason you haven’t been staying up to speed on social media, we forgive you.
After taking a read through of the below, you’ll be well ready for your weekend dinner party chatter…
Mobile Use is Up, Way Up
On Wednesday, Facebook disclosed that its mobile audience has increased in the last year by 76 percent (That’s a lot of percent!). Facebook reports that at the end of December 2011, the company had 432 million regular mobile users. “Regular users” being those who log on more than once a month. Facebook even says that it now has 58 million regular users who log on exclusively though a tablet or phone. The company said that the growth is largely due to the introduction of its iPad app last fall and its acquisition of Snaptu.
In an unscientific survey of myself, I’d say that 70 percent of the time I’m logging onto Facebook, I do so on my smartphone as opposed to my desktop PC or laptop. I would say this is 90 percent true of my friends as well (unscientifically, of course), which is why Facebook’s recent mobile audience numbers don’t appear to be that shocking. Read more here: http://bit.ly/wP7PZC
Have you been on Facebook in the last few days? Of course you have, which means you’re probably familiar with the Kony 2012 campaign. The 30-minute YouTube film has seemingly taken over the Internet, promoting an Invisible Children campaign to bring attention to Joseph Kony and the rebel group Lord’s Resistance Army.
The viral video, which was uploaded on March 5, has more than 40 million views, and #stopkony has been trending worldwide on Twitter.
No one knows what will make a video viral. There’s no science to it. It’s a matter of human interest and either incredibly smart or unintended strategy. In this case, the human interest and incredibly smart strategy worked hand in hand to bring a cause to the forefront of our News Feed. Let’s wait a few months to see if it remains at the forefront of our minds. Read more here: http://nyti.ms/wGgh5o
GENERAL SOCIAL MEDIA
On Wednesday night’s live American Idol, judge Randy Jackson received heavy online buzz because of a sparkly beaded pin he was wearing. Tweets were coming in wondering what his pin was, and after noticing the chatter during the episode’s first commercial break, Jackson posted an image of it on Pinterest. Jackson’s post responded to viewers questions and gave them a chance to win it on Facebook.
This live and organic communication makes social TV exciting. Fans watching the live show get to participate in two-way communication. Kudos to Jackson for jumping on the conversation and making it an engaging opportunity for the fan base. Read more here: http://on.mash.to/z3X942
What your client can learn from Lady Gaga
This week, Lady Gaga proved that you can in fact acquire 20 million Twitter followers, making her the first user to reach that level. In addition, she also has an impressive 48 million Facebook fans and more than 800,000 circles on Google+.
Yes, it can be done, but manage your expectations, people. Unless your corporate client feels comfortable rebranding itself by wearing a dress made of meat or showing up to the Grammy’s inside an egg, then they probably aren’t going to reach the same type of social media stardom.
However, lessons can be learned. As Stewart Townsend, from the Twitter marketing and analysis firm Datsift, pointed out—Gaga is active on Twitter. She’s not a manufactured robot in the Twittersphere. “She’s active, she participates, she listed, she engages,” Townsend said. “A lot of brands or agencies are just in listening mode – and don’t react.”
Sure, she may have a content calendar, but she (and her people) isn’t afraid to break free and show real personality and engagement. Hey, it worked for Lady Gaga, and she has 20 million followers. Read more here: http://bbc.in/xAsyo4
Twitter forecasting elections
In a world where people tweet what they’re eating, thinking and doing, it’s not far off to assume that Twitter can accurately forecast election results. In the case of Super Tuesday, however, social-analytics firm Attensity got it half right.
A company spokesperson nailed the correlation right on the head, saying, “The fact that people are talking about candidates on Twitter doesn’t necessarily correlate to those people going out and voting.” Another drawback is the lack of location-based data among Twitter users. Not all users have the “location” feature turned on in their mobile devices. More people with the feature enabled would yield more accurate localized information and analysis.
At this point, many agree that social media is better used by candidates to mobilize their communities rather than predict election outcomes. That may be the case for 2012, but 2016 will likely be a whole different ballgame in the exponentially growing and developing social arena. Read more here: http://usat.ly/ylmOZ6