Finn Partners – Inspired

We at Finn Partners are Inspired by many things: A photo, a song, a news story, our clients - and each other. This blog is an opportunity to tell our story and to share our challenges, successes and motivations with you.

 

Comments OffSocial Media Week in Review

There has been a lot of interesting stuff going on in social media this week. So throw on your Speedo and let’s dive in.

Kickstarter record broken, but it may not last long

The “Elevation Dock”, created by Casey Hopkins, is an amazing new iPhone dock that has shattered the Kickstarter record for amount of money raised. At the time of this writing, Casey’s project raised $987,081 (The previous record holder was LunaTik watch kits which raised $940K). That’s right. $987K. On Kickstarter, if you’re sitting there thinking no one is ever going to beat that, I urge you to think again. “Adventure,” a video game project by Double Fine and 2 Player Productions, has raised $672,330 in….wait for it….one day. How many days are left in the campaign? 33. You do the math. In conclusion, Kickstarter is the real-deal.

*Update: As of posting this article, the Elevation Dock has surpassed $1 million raised making it Kickstarter’s first $1 million project!

Pinterest blowing up, making money the shady way

Pinterest is soaring. I mean soaring. Last month the site hit 11.7 million monthly unique visitors, crossing the all-important 10 million users mark faster than any other American site (according to comScore, by way of TechCrunch). But as we’ve learned with social media, you can’t keep skeletons in the closet for too long, especially if you are the popular guy at the party. Just a few days ago, additional reports surfaced that Pinterest was making money in a questionable manner. What is so questionable? I’ll let LLsocial’s Josh Davis explain, “If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site.” Don’t get me wrong, this is a very smart way for Pinterest (who is technically still in beta) to start making some money, BUT this practice needs to be disclosed on their site. Period.

Path makes a big privacy mistake 

Staying on the topic of disclosure, let’s chat about Path. Twitter has been having a field day with reports that Path scans your address book and keeps the information stored on their databases. Founder Dave Morin has been quoted as saying that Path only does this to see if any of your contacts are also using the app. This is similar to most other apps, but what users are questioning is why Path keeps that information. Morin has since apologized for this error in judgment and has even announced that Path did delete all stored contact information, calling it a “clear signal” of Path’s commitment to user privacy. An updated version of Path for iOS and Droid now prompts you to opt-in to sharing your address book. I think Ian Paul of PCWorld said it best: “Here’s a basic tenet all technology companies should subscribe to: ‘It is better to ask permission now, than to beg forgiveness later.’” Agreed.

Giants win the Super Bowl but Giselle steals the show

By now, you know who won the Super Bowl (the Giants), but do you know why supermodel Giselle Bundchen was a trending topic after the game? If not, here’s a play by play of what happened: Giants fans taunted Tom Brady after the game and Giselle became fed up and was videotaped saying: “My husband cannot (bleeping) throw the ball and catch the ball at the same time. I can’t believe they dropped the ball so many times.” Tom Brady proceeded to put his face in his palms, and then the Internet went opinion-crazy. Should Giselle have stuck up for her husband? Yes. Did she realize what she was about to say would make the Patriots receivers feel terrible? Probably not. Does she look fantastic all the time? Yup. Should we all stop talking about this? I think you know the answer to that.

Lady Gaga creates her own Pinterest, Fab, Reddit knock-off

Lady Gaga’s new site LittleMonsters.com, looks like a white-labeled Pinterest page. Basically, Lady Gaga fans, or “monsters,” can “pin” Lady Gaga-related information to a giant Lady Gaga wall. There is also voting and a “hearting” functionality. I suppose I can’t blame Backplane for trying to capitalize on the best elements of the most popular site on the Internet, but it does beg the question: how many other celebrities will do this? With web design and programming becoming more ubiquitous, what’s to stop brands, celebrities, athletes, etc. from completely bypassing sites like Pinterest and creating their own community sites such as LittleMonsters.com? Weigh in below.

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