Finn Partners – Inspired

We at Finn Partners are Inspired by many things: A photo, a song, a news story, our clients - and each other. This blog is an opportunity to tell our story and to share our challenges, successes and motivations with you.

 

Comments OffIntroducing MEDIA CONNECT: From Johnny Carson to Jimmy Carter

A golden anniversary often sneaks up on you – leading to the question, “Where did the time go?” This is what we asked ourselves late in 2011 as we at Planned Television Arts gathered to figure out exactly how we wanted to mark this special occasion.

We owe such a debt of gratitude to Mike Levine, who founded this firm in 1962 based on the huge upswing in TV’s popularity. We started out organizing fashion shows, if you can believe it, on a new little show called The Tonight Show starring Johnny Carson, and over time grew to serve all types of companies, nonprofits, associations, publishers and authors with full service media campaigns. We were innovators in leveraging Satellite Television and Morning Drive Radio Tours, two capabilities that clients all over the world come to us for even today.

But our capabilities go beyond that – and that’s why we are launching our new brand in Finn Partners MEDIA CONNECT. The way people consume media has changed – it’s important that those we promote are out in front, connecting with people across all mediums. MEDIA CONNECT captures the essence of who we are and what we do along these lines.

I’ve worked at PTA, now MEDIA CONNECT, for 26 years. I’m proud today to serve as managing director as we turn the page on this new chapter in our history. And I look forward to 50 more years (or at least another 26!) of doing what we do best: making our clients stars.

For more information about our launch, please see our press release: Planned Television Arts Celebrates 50th Anniversary.

And stay tuned right here for a very special interview with Mike Levine himself next week!

 

Comments OffSocial Media Week in Review

Pinterest, Pinterest, Pinterest – with each week that passes more social media bloggers and marketers are writing about the best campaigns on this platform and the best ways to engage with users.

The phrase, “digital crack for women” hasn’t been overused at all yet, so I thought I would throw it in one more time. The network really is addicting and a great resource for lifestyle and consumer brands to build a personable or quirky presence with followers. Just look at Hubspot’s “Fun Orange Things” and “Things with Spots” boards. Additionally, Sprout Social is reporting that Pinterest is, “retaining and engaging its members as much as two to three times more efficiently than Twitter did at the same time in history.” But there are many other things going on in the world of social media this week, so if you can pry your eyes away from Pinterest for a few moments, here are a few other hot items to read about:

Facebook Shares Could Be Overvalued by First Day of Trading
Excitement is continuing to build for the morning Facebook rings the bell and officially becomes a publically traded company. According to ReadWriteWeb, “More than 1,000 people are now trading shares of Facebook on private markets, well above the 50 to 100 that most companies have ahead of their initial public offering… On private markets, Facebook was trading as high as $44 per share this month.”  More here: http://rww.to/AqIMd2

Do you think Facebook’s price is way overpriced? 

Facebook Faces Nationwide Class-Action Lawsuit
Despite the above popularity of its not-yet-public stock, Facebook is being accused of illegally tracking the Internet activity of its users after they logged off the social network. This is the first nationwide class lawsuit against Facebook. What are you thoughts on the current state of privacy within social networks? Do you assume that social networks have access to all of your information once you log in? http://rww.to/wYF8IT

Delightful Coca-Cola Valentine’s Campaign Gets Couples To Prove Their Love
Who doesn’t love a cheesy yet romantic social media stunt? Coke put together this heartwarming vending machine specifically designed for couples on Valentine’s Day in Istanbul. It’s all part of Coke’s “Open Happiness” campaign – guaranteed to make even the most grumpy viewer crack a smile. More at Simply Zesty’s blog:http://bit.ly/zuqF6p

How To Temporarily Silence All Those Annoying Twitterers At SXSW
Crushed you can’t attend SXSW this year? Mute the show buzz with a browser extension that not only blocks the #SXSW hashtag but all tweets from those attending the show! If you need this in your life, TechCrunch tells you more here: http://tcrn.ch/ygFltp

New App Integrates Facebook and Instagram Accounts
Finally, now Instagramers can upload their photos in a lump instead of one-off uploads with the new Instagram Interface Facebook App. Enjoy revisiting those old digital memories: http://bit.ly/yGpR9a

Want to continue the conversation on any of these stories? Tweet us @FinnPartners

 

2A Checklist to Deciding if Your Brand is Ready to Use Another Social Media Channel

It’s easy to get caught up in the hype that surrounds a new, shiny tool like a Pinterest or Google+.

And why not? Both of these channels have user bases that are growing at rapid paces (though engagement levels continue to be hot topic for debate) and offer a variety of opportunities for brands to spread product and issues awareness.

However, before deciding if the latest and greatest social media offering is right for your company, here’s a list of questions to first ask when deciding whether or not your brand is ready to leverage another online channel:

- What are your goals with a new channel?

- Are your customers there?

- Are your competitors there? If so, how successful have they been?

- Have you already mastered the channels you’re currently using?

- Do you have the resources needed to jump into an additional channel?

- Are you able to provide unique content on a new channel that is different from your activity on others that you are using?

- How will you benchmark and evaluate the success of it?

There are many brands (and individuals) out there who have ‘shiny, new tool syndrome’ and often jump into a new channel without a plan in place. Don’t fall into that category. If you’re going to do it, do it for the right reasons or don’t do it at all.

As always, please share this post with others and leave a comment below if you have any other thoughts/questions.

 

Andrew Worob is a Managing Associate in the Digital Practice at Finn Partners. Contact him via Andrew@finnpartners.com or on Twitter.

 

Comments OffHotels.com Infographic Cited as Exemplary Work, According to Leading PR Publications

Hi – I’m Meghan Callaghan and I work in the Consumer | Technology group in the New York office. I’m also one of the members of the hotels.com account team.

Biannually, hotels.com puts out hotel price information in their HPI (Hotel Price Index), a regular survey of hotel prices in major city destinations across the world.

Last March, Finn Partners decided to add an infographic (see the bottom of this post) to the already growing list of multi-media resources that supplement HPI survey data and worked with Randy Krum of InfoNewt to develop a visual which helped map complex data in an easy-to-read way. At the time of HPI, the infographic was shared around the web and showed the news release data in a quick, visual way.

Now, months later, Ragan’s PR Daily and the PR Newswire blog have both cited the HPI infographic as an exemplary use of an infographic, with Ragan’s PR Daily calling it a “beautiful example.”

In addition, PR Newswire’s Beyond PR Blog stated, “Hotels.com replaced lengthy lists of the top travel destinations by tapping into our natural visual associations and incorporating it into the graphic you see embedded in this post, and incorporating pricing data for each market.”

Finn Partners strives to help clients tell their stories in meaningful, multi-faceted ways. By supplementing news with infographics, videos and imagery, we aim for cross-platform promotion and increased visibility, a tactic that indeed works. In fact, according to a recent analysis of press releases by PR Newswire, the inclusion of multimedia assets significantly improves the number of views a message generates.

As always, we at Finn Partners are utilizing as many resources as possible for our clients to shine in the media!

 

Comments OffSocial Media Week in Review

Hi, I’m Eric and I work in the Planned Television Arts department at Finn Partners in New York.

This week, Facebook is getting ready to introduce verified accounts and branded Timeline pages, while tweets about Whitney Houston, Jeremy Lin, and Adele dominate the Twitterverse. Also, buzz about the popular Web site Pinterest continues to makes its way into social media news.

Facebook

Facebook Statuses Reveal Top 10 Cities for Getting Engaged

After analyzing over 29 million Facebook statuses, Uptake determined that the top ten cities for getting engaged are: Atlanta, San Francisco, Los Angeles, Washington D.C., Hamilton, Chicago, Baltimore, Houston, Milwaukee, and Seattle. Do any of these cities surprise you? http://on.mash.to/xBx1y2

Facebook Timeline for Brands Coming Later This Month

Later this month, Facebook is planning to make its Timeline feature available to brands. Timeline will allow brands to express themselves in a number of new, different ways. Additionally, Timeline will allow brands to display a large image at the top of their pages, just like people are able to do on their personal pages. Examples of possible branded Timeline pages are show at the bottom of the full article in a slideshow. Example pages include Burberry, McDonald’s, Kanye West, New York Yankees, Coca-Cola, RedBull, and more. http://on.mash.to/wfGXL3

Facebook Will Verify Celebs – And Let Them Use a Fake Name

TechCrunch reports that Facebook will start offering verified accounts, much like Twitter, to high profile users (starting out as invite-only). After an account is verified, it will appear more frequently in the “people to subscribe to” list. Strangely, unlike Twitter, Facebook will not display a badge on verified accounts – so, how exactly will we be able to tell that these verified accounts are, in fact, verified? I guess we’ll have to wait and see. Also, verified account users will have the option to display a nickname, in lieu or alongside their real name. http://on.mash.to/Avwm5m

Twitter

Pop Legend Whitney Houston Dies at 48 – Twitter Reacts

Pop music icon Whitney Houston passed away this week at the young age of 48. As with any other breaking news story, people responded on Twitter, including celebrities like Mariah Carey, Ryan Seacrest, Christina Aguilera, Usher, Rihanna, Justin Bieber, Nicki Minaj and many others. In honor of Whitney, Spotify created a playlist of her greatest hits album, which is now available. Rest in peace, Whitney. http://on.mash.to/y4RMt8

In a related article: Twitter Breaks News of Whitney Houston Death 27 Minutes Before Press. This is another example of the power of social media and how it can be used as a viable news source.

Knicks’ Jeremy Lin Continues Domination of Social Media and NBA

#Linsanity is a hashtag you couldn’t miss if you’ve been on Twitter at all this week, especially for NBA fans. In the past week alone, Jeremy Lin of the New York Knicks has added over 130,000 followers to his network. #Linsanity has inspired spinoff accounts, such as @Linterest. How long do you think #Linsanity will last? http://on.mash.to/AfBsui

Adele Raked in More Than 10,000 Tweets Per Second During Grammys

During the 54th Annual Grammy Awards, Adele pulled in a whopping 10,000 tweets per second after she won Record of the Year. As you might have guessed, this was the most-tweeted event of the night. After Adele, other popular Twitterlebrities (and actual celebrities) of the night were Chris Brown, Nicki Minaj, and Rihanna. Who did you tweet about during the Grammys? http://on.mash.to/wNZfJ5

Google+

Google+ Most Popular With Male Users, Students [INFOGRAPHIC]

According to Website-Monitoring, men make up 67% of the Google+ audience, which isn’t exactly new information. Something we didn’t know is that 20% of Google+ users are students, which happens to be the most popular profession on the social media site. Software engineers come in second place with a mere 2.65%. On another note, Google+ has become quite popular in India with Bangalore, Hyderabad, and Calcutta all making the list of top ten Google+ cities. http://on.mash.to/xVVC3a

Pinterest

Pinterest: Everything You Wanted to Know About 2012’s Hottest Startup [INFOGRAPHIC]

Have you hopped on the Pinterest train yet? If not, here’s an infographic that will tell you everything you need to know about 2012’s social media phenomenon. http://on.mash.to/z8sPsW

Other

Valentine’s Day Google Doodle

In light of Valentine’s Day, Google featured a special Google Doodle with a cartoon video featuring Tony Bennett’s “Cold, Cold Heart.” http://bit.ly/A7oSXH

 

Comments OffThe Making of “A Brave Design”

When you are launching a new company, you need a rallying cry – something that helps bring people together in support of a common mission.  Given Finn Partners’ history and work in the arts, we felt music could help us accomplish this goal. In the summer of 2011, I was referred to Alec Gross, a singer/songwriter who also extends his talent to special projects like ours. From our first meeting it was apparent that Alec understood what we wanted to capture with this song – the idea that true collaboration, often a catch-phrase in business, is alive and thriving in Finn Partners.

Finn Partners is the culmination of a vision managing partner Peter Finn has long-held; which is that an agency founded on the concept of true partnership will foster an environment in which independent-minded professionals deliver the best in client service, creativity and results. And the proof is in the pudding. We are off to a great start in 2012, winning new business, launching campaigns, hiring talent – all the while continuing to produce amazing results.

After Alec learned about the history of Finn Partners and its people, he went away to compose the song. When I heard it for the first time, I knew he had hit upon something special. It’s one thing for a company to say it’s a partnership; it’s quite another to see it in action – what that means on a daily basis. It means we put our clients first, regardless of the bottom line. It means we say no to projects that don’t fit our ideals. And it means we work together in order to accomplish small miracles every day. Alec thought this was brave, and we realized it was. We wouldn’t have it any other way.

To go behind the scenes on the making of “A Brave Design,” please watch the video below. Special thanks to Meghan Callaghan, Julia Jolly, Deanna Kugler and Alex Sciuto for their participation.

Stream the complete song below.

 

Comments OffSocial Media Week in Review

There has been a lot of interesting stuff going on in social media this week. So throw on your Speedo and let’s dive in.

Kickstarter record broken, but it may not last long

The “Elevation Dock”, created by Casey Hopkins, is an amazing new iPhone dock that has shattered the Kickstarter record for amount of money raised. At the time of this writing, Casey’s project raised $987,081 (The previous record holder was LunaTik watch kits which raised $940K). That’s right. $987K. On Kickstarter, if you’re sitting there thinking no one is ever going to beat that, I urge you to think again. “Adventure,” a video game project by Double Fine and 2 Player Productions, has raised $672,330 in….wait for it….one day. How many days are left in the campaign? 33. You do the math. In conclusion, Kickstarter is the real-deal.

*Update: As of posting this article, the Elevation Dock has surpassed $1 million raised making it Kickstarter’s first $1 million project!

Pinterest blowing up, making money the shady way

Pinterest is soaring. I mean soaring. Last month the site hit 11.7 million monthly unique visitors, crossing the all-important 10 million users mark faster than any other American site (according to comScore, by way of TechCrunch). But as we’ve learned with social media, you can’t keep skeletons in the closet for too long, especially if you are the popular guy at the party. Just a few days ago, additional reports surfaced that Pinterest was making money in a questionable manner. What is so questionable? I’ll let LLsocial’s Josh Davis explain, “If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site.” Don’t get me wrong, this is a very smart way for Pinterest (who is technically still in beta) to start making some money, BUT this practice needs to be disclosed on their site. Period.

Path makes a big privacy mistake 

Staying on the topic of disclosure, let’s chat about Path. Twitter has been having a field day with reports that Path scans your address book and keeps the information stored on their databases. Founder Dave Morin has been quoted as saying that Path only does this to see if any of your contacts are also using the app. This is similar to most other apps, but what users are questioning is why Path keeps that information. Morin has since apologized for this error in judgment and has even announced that Path did delete all stored contact information, calling it a “clear signal” of Path’s commitment to user privacy. An updated version of Path for iOS and Droid now prompts you to opt-in to sharing your address book. I think Ian Paul of PCWorld said it best: “Here’s a basic tenet all technology companies should subscribe to: ‘It is better to ask permission now, than to beg forgiveness later.’” Agreed.

Giants win the Super Bowl but Giselle steals the show

By now, you know who won the Super Bowl (the Giants), but do you know why supermodel Giselle Bundchen was a trending topic after the game? If not, here’s a play by play of what happened: Giants fans taunted Tom Brady after the game and Giselle became fed up and was videotaped saying: “My husband cannot (bleeping) throw the ball and catch the ball at the same time. I can’t believe they dropped the ball so many times.” Tom Brady proceeded to put his face in his palms, and then the Internet went opinion-crazy. Should Giselle have stuck up for her husband? Yes. Did she realize what she was about to say would make the Patriots receivers feel terrible? Probably not. Does she look fantastic all the time? Yup. Should we all stop talking about this? I think you know the answer to that.

Lady Gaga creates her own Pinterest, Fab, Reddit knock-off

Lady Gaga’s new site LittleMonsters.com, looks like a white-labeled Pinterest page. Basically, Lady Gaga fans, or “monsters,” can “pin” Lady Gaga-related information to a giant Lady Gaga wall. There is also voting and a “hearting” functionality. I suppose I can’t blame Backplane for trying to capitalize on the best elements of the most popular site on the Internet, but it does beg the question: how many other celebrities will do this? With web design and programming becoming more ubiquitous, what’s to stop brands, celebrities, athletes, etc. from completely bypassing sites like Pinterest and creating their own community sites such as LittleMonsters.com? Weigh in below.

Want to continue the conversation on any of these stories? Tweet us @FinnPartners

 

Comments OffFinn Partners Named International PR Firm for the 2012 Israeli Presidential Conference

Our team at last year's conference with President Shimon Peres.

I’m Matt Krieger, a partner in our Jerusalem office. A couple of months ago, Glenn Jasper and I had the privilege of meeting many of our colleagues during a whirlwind tour of the Finn Partners’ U.S. offices. We had a great time and left all of our meetings feeling that we are really part of a special PR firm. We especially enjoyed discussing one of the more gratifying aspects of our work – the opportunity to tell the world the “Israel story” beyond the geo-political news that dominates most of the headlines coming out of this region – something that we will have the opportunity to do again as the official international PR firm for the 2012 Israeli Presidential Conference: “Facing Tomorrow.”

The “Facing Tomorrow” Conference is the brainchild of Israeli President Shimon Peres, and since the first conference in 2008, the event has become the most important international event held in Israel, attracting the participation of heads of state, leading businessmen, academics, scientists and politicians, all of whom come together to discuss the most pressing issues facing us today and how we can best shape our shared future.

The Finn Partners Israel team, selected as the Conference’s international public relations partner for the second consecutive year, will be responsible for all international and Jewish media outreach and will assist with social media and strategic marketing activities for the conference. For more information on this news, please read: “Finn Partners Selected as International Public Relations Partner for Fourth Annual Israeli Presidential Conference.”

From a PR point of view, last year’s conference was an overwhelming success – over the three day event, more than 500 journalists and bloggers from dozens of countries around the world participated, resulting in thousands of impressions in outlets such as The New York Times, CNBC, The LA Times, Fast Company, Forbes, The Huffington Post, CNN and The Jerusalem Post. We coordinated some 50 on-site interviews with conference VIPs, such as Wikipedia founder Jimmy Wales, Goldman Sachs Partner Abby Joseph Cohen and WPP CEO Martin Sorrell for journalists at the conference, resulting in in-depth news coverage and significant exposure for the Israeli Presidential Conference all over the world.

For our team, one of the highlights of the conference was having the opportunity to work directly with President Peres – he loves speaking with the foreign press and always provides journalists with excellent sound bites.

We are really looking forward to getting started on this year’s conference – as we get closer to the event, we will keep you posted with updates and news.

 

Comments OffSocial Media Week in Review

Hi there, I’m Carly and I work in the Digital group at our New York office.

This was a big week in social media; in fact it was between $75 billion and $100 billion big.

Read on for a recap of this week ‘s social media news, including the long awaited Facebook IPO, Twitter rolling out even more brand pages, and how to follow the Super Bowl this Sunday.

 

 

FACEBOOK

Facebook Sets Historic IPO

Facebook filed for an initial public offering Wednesday that could value the company between $75 billion and $100 billion, putting it on track for one of the largest U.S. stock-market debuts of all time. The next challenge for Facebook will be to manage its growth into a mature, global business that keeps both advertisers and subscribers happy. Read the full article here: http://on.wsj.com/y9QZDq

GOOGLE+

Google Allows Nicknames on Google+

Google caved into the pressure and is now allowing people to sign up for Google+ with nicknames or other pseudonyms. If Google flags a name as inappropriate, users will be able to appeal by providing documentation. Read the full article here: http://bit.ly/zCXKV8

PINTEREST

Pinterest: Everything You Need To Know Is In This Massive Post

This is the ultimate article that details everything you need to know about this popular social media channels, and will help you decide if your business is ready to join this new network. Read the full article here: http://bit.ly/zOOOq9

SUPER BOWL

Super Bowl Gets Social Media Command Center

This year the Super Bowl will introduce its first-ever social media command center, which will tweet directions to fans in search of parking, direct visitors to Indianapolis’s best attractions, and more. More than 20 people are expected to man the center for 15 hours per day. Read the full article here: http://bit.ly/w3uyD8

Who’s Going to Win the Super Bowl?

In a rematch of Super Bowl XLII, the New England Patriots look to take revenge on the New York Giants this Sunday. Between January 15 and February 2, 2012, uberVU analyzed data from Twitter, blogs, Facebook pages, news sites, and more to put together a comprehensive Super Bowl infographic. http://tnw.co/yjwbvz

TWITTER

Twitter Rolls Out Expanded Brand Pages for More Companies

Twitter has expanded their brand pages beyond the first 21 brands invited to test the new platform to include National Public Radio, NBC News, Volkswagen, The Huffington Post, Al Jazeera, and Anobii among others. Read the full article here: http://on.mash.to/wdFT3e

Two Super Bowl Accounts to Follow on Twitter

This Sunday during the Super Bowl, Twitter will have two streams displaying “Top Tweets” from each team’s respective handle. So pick your team and make sure to follow either @GiantsTweets or @NEPatriotTweets to see tweets from players, coaches, media, and the teams themselves. Read the full article here: http://tnw.co/wJrRmd

And remember, please leave comments on our “Social Media Week in Review” posts and let us know if these are helpful and/or how we can improve our efforts.