Brenda provides strategic counsel and crisis communication guidance for some of the agency’s top-tier clients in the Food & Beverage Division of Finn Partners including Bosch Home Appliances, Thermador, Jamba Juice ,Dole Packaged Foods, Whole Foods Markets and Kikkoman USA.
Brenda's past experience as the Managing Director of the Los Angeles office and Senior Vice President of the Global Consumer Marketing Team of Manning Selvage & Lee included award-winning work for Red Bull, eBay, Nestlé and General Mills.
For Red Bull, Brenda led the company’s first PR agency team. In addition to launching the first ever Flugtag Day in Los Angeles, she devised and implemented the media strategy that took the company’s message and attitude to consumer publications without alienating hardcore Red Bull advocates by focusing on the feats of non-traditional athletes and the functional attributes of the product.
In addition to her award-winning marketing work, Brenda has provided extensive training and coaching resources for senior executives for on-camera interviews as well as table top crisis scenarios at companies such as Whole Foods, La Brea Bakery and Dole Packaged Foods, among others. She works with clients to communicate their “brand” in a competitive marketplace that often has political and community implications.